The iGaming market has grown 10-20% annually for the last few years and the majority of brands use affiliate marketing to promote their services. It may seem like you’re in a great spot as an affiliate, especially with access to the best gambling offers — but market growth brings its own challenges.
While tons of new affiliate offers appear, some promising extreme profits, it’s getting quite hard to choose the ones that will actually allow you to get long-term profit.
What Makes a Strong iGaming Offer: How to Choose the Best iGaming Offers That Actually Work
An offer can be attractive in many different ways. But when you think more about your long-term success, it’s all about balance. Too often, affiliates chase the highest CPAs without even looking at all the other aspects, and while such an approach may work sometimes, it’s way too risky for those who care about the future. We recommend paying close attention to these aspects:
- Advertisers reliability
- Solid ROI
- Scalability
We’ll cover each of those three in detail, but before you start, you should know that in the best-case scenario, all three should be in place for an offer that can be called “good”.
Advertiser Reliability: The Foundation of Every Gambling Offer That Pays
This one is non-negotiable if you don’t want to get scammed. There are hundreds of unlicensed offshore operators providing offers that are amazing on paper, but once you start working with those, things can get sideways with payment delays and shaving. So, before you commit to an advertiser, at least invest some time in:
- Browsing through forums like GPWA and AGD.
- Checking telegram groups to get unfiltered feedback
- Look up the casino at AskGamblers and TrustPilot
Due diligence at this stage will save you from disputes and wasted resources later. If you managed to find a good gambling offer, started a campaign, but the advertiser vanished, it doesn’t matter how attractive the offer terms were; you won’t get a dime.
Green Flags
Look for affiliate programs that:
- Operated for at least two years
- Provide real-time stats
- Offer a weekly payment option (net-30 is fine if you are more experienced)
- Can explain their compliance and licensing
Also, advertisers with a strong reputation are often present with booths at iGaming conferences, such as brands like Slott and Twin.
Evaluating ROI Before Choosing a Gambling Offer
Obviously, it is impossible to precisely predict ROI before you start working with an offer, but you can estimate and make decisions based on that.
To start with, get some stats from the advertiser. You need to know what the current average conversion rates are for different geos and traffic sources. If you have no clue what’s considered solid, here is a reference:
| Metric | High performing offer | Mid offer |
| Click to FTD CR | 3-7% | 1.5-3% |
| Reg to FTD CR | 20-40% | 10-25% |
| EPC | $0.5-1.5 | $0.1-0.5 |
It will also help you to evaluate your campaigns when you start working with the offer. If you don’t hit the average numbers, it means that your traffic doesn’t suit the product well.
Supabets is a good example of one of the top gambling offers — a trusted brand with stable conversion rates in the African market. Performs particularly well with Facebook Ads and in-app traffic.
Analyze the Funnel
Another thing you should do to estimate ROI is to go through the funnel yourself. This way, you will get a firsthand experience, which will allow you to evaluate the platform and make sure that the product is decent and you won’t have problems with CR due to poor product quality.
- Check loading time: Up to 3 seconds would do, but it shouldn’t be more than that.
- Browse the website using your phone and a few browsers. If you have access to every OS, that would be a good idea to use each one to make sure that the site works fine on all devices.
- Go through the whole registration process: If it is bugged somehow, even the best quality traffic won’t do.
- Check out the features: available languages, banking options, game types, providers, etc.
- Try contacting the CS department to figure out how responsive the support is. Products with cruppy customer support won’t perform well.
Obviously, if there are major problems with any of those points, it will most definitely obliterate your ROI.
Scalability: The Key to Scaling Top Gambling Offers
If you managed to find an offer from a reputable advertiser that has good conversion rates, it’s time to start thinking long-term. And that’s when you need to do some research on retention. Here are some things to discuss with the advertiser:
- Do they have a CRM team, or is it outsourced?
- How often do they re-engage players?
- What’s the churn rate after 7/30/90 days?
- Which platform powers the casino?
One example of strong player retention is the Extendi platform. It has some of the best retention rates, due to its high overall quality. You can test it yourself — the same traffic tends to perform better here. This is especially noticeable with offers like BetOnRed and VinciSpin.
Also, keep in mind that platforms with proper gamification features in place (or at least a decent loyalty program) perform much better in terms of customer retention.
Why is it Important?
If you launch a good ad campaign on a product with mid retention, it’s a waste of money. Players who could have spent much more wouldn’t only because the platform doesn’t engage with those players properly. How is it bad for you? For Hybrid and RevShare offers, you’ll earn much less due to lower player lifetime value. You also most likely won’t be able to negotiate lead caps if the players perform poorly. In some cases, you can’t even pass the test cap with decent traffic quality if the platform isn’t catchy enough.
Payment Models in Gambling Offers: CPA, RevShare and Hybrid
When choosing your first offer, its vital to get a handle on payment models — they dictate how and when you get paid, so you know what you’re up against from the start.
1. CPA (Cost Per Action)
You get paid a fixed amount for every person that actually sticks around — usually that means a deposit or someone signs up.
- Pros: The payoff is pretty quick — and you know exactly how much you’ll earn.
- Cons: Once your user converts, you’re done earning with them.
2. RevShare (Revenue Share)
With RevShare model, you get a percentage of the cash that player’s going to generate over their lifetime — every time they put more money in, or play some more.
- Pros: The potential for long-term earnings is there — if you got high-quality traffic.
- Cons: You can’t just rush in here and expect instant returns — you’ve got to be patient and keep pushing it.
3. Hybrid Model
A mix of both — you get a smaller fixed payment upfront plus a share of the profits down the line.
- Pros: It’s a middle ground — you get a bit of that instant gratification and also some residual profit to play with.
- Cons: Everything comes with a trade off — payments are lower all round in this one.
Which Model is Best for Beginners
For newbies, the Hybrid and RevShare models are probably — they let you test the waters without blowing too much cash in one go, while still building that long-term thing.
You might be tempted by the quick payouts from CPA but its a riskier choice if you’re not sure, if you’ll get a steady stream of converting traffic.
If you’re just starting:
- Track performance carefully and switch to CPA only once your funnel proves consistent.
- Choose Tier 2–3 geos to minimize ad spend;
- Test Hybrid offers first — they’re more forgiving during optimization;
Where to Find Gambling Offers
If you’re serious about making a killing in the gambling vertical, the first step is to track down some genuinely trustworthy offers from people you can actually believe in. And let’s be real, the quality of the offer is make or break — whether you’re talking about conversion rates or payout stability. Here’s where you start your search:
1. The Direct Route
Work directly with the casino and betting brands whenever you can — they’re always going to offer you a lot better deal, some exclusive landing pages and a lot quicker feedback from them on whether or not your traffic is working . You’ll usually find these lot by joining their partner programs like Royal Partners, 1xPartners, or Boomerang Partners — all the big names.
2. Getting it through the Affiliate Networks
Joining up with a CPA network is a great way to get your hands on multiple offers and see what’s working and what’s not. Just make sure you go with the ones that specialise in all things iGaming and betting. The ones to look out for are:
- The ones that give you honest stats and get you paid quick;
- Ones that give you a personal manager and some custom art for your ads.
3. Your Mate’s Got a Mate
Once you’ve got a bit of clout, use it . Some of the best gambling offers never see the light of day – they get passed around in private chats, Telegram groups or direct from the manager’s inbox. Don’t be afraid to ask for some of the good stuff.
4. Meet and Greet
Affiliate events like SiGMA, iGB Affiliate, or G2E are great places to meet advertisers directly. On forums like AffLIFT or STM Forum, affiliates often share fresh offers and trusted partner lists.
💡 Pro tip: always test any offer with a small spend before giving it the big guns. Check your conversion flow, your costs per acquisition, your retention — even the best offer can be a real dud if the funnel isn’t right for your type of traffic.
Balance is Everything: Choosing the Right iGaming Offer for Long-Term Profit
If sustainability means something to you, aim for a proper balance between an advertiser’s reputation, offer terms, and platform features when evaluating an affiliate offer. This way, you can get a stable income and scale your campaigns.
Always remember that the most successful affiliates don’t chase the highest rate or the newest brand. They balance risk and reward, short-term gains and long-term growth.
P.S. All the offers mentioned above can be found in the LGaming affiliate network.
FAQ: What People Also Ask About Choosing Gambling Offers
❓ How to pick the best gambling offer for affiliates?
Before you can even think about starting to promote an offer, take a good hard look at the advertiser’s reputation and how the offer has been doing in the past. You want to be able to see some real numbers, a fresh landing page and terms that dont seem to be total rip-offs. Its also worth looking for advertisers who already have good relationships with top affiliates — that usually means they know what they’re doing.
❓ What factors affect gambling offer conversion rates?
Conversion rates, in the end, are going to be influenced by a bunch of different things — like where your traffic is coming from (geo), what kind of ads you’re running (creatives), what kind of traffic you’re buying (traffic type) and just how good you’ve got your landing pages set up (pre-lander quality). For example, a lot of the time you’ll get a lot better results with push and pop traffic when you simplify the registration process and use local languages. It’s gonna take some trial and error, but test out a few different angles and landing pages before you scale up your campaign.
❓ Are some gambling verticals more profitable than others?
Yeah, some of them are. Offers for sports betting and online casinos usually tend to do better, especially if you’re operating in a market where they’re tightly regulated — places like Brazil or Germany. But, at the end of the day, profitability always depends on the quality of your traffic and how well you can optimize — the same offer can do fantastically well for one affiliate and tank for another.
