October 11, 2024
Push Notification Advertising: A Comprehensive Guide
December 04, 2024
This article is for media buyers who want to get into the Indian market and for experienced professionals who want to deepen their knowledge on working in this geo. We have gathered key insights, tested strategies and useful tips for successful launch and scaling of gambling ads traffic in India.
As an affiliate marketing and ad tech expert, ROIads ad network shares its experience and exclusive data to help you maximize your ad campaigns. In this article you will find:
Whether you’re launching your first campaign or already working in this geo, this article will be your perfect guide.
Before you launch campaigns in Indian geo, you need to understand the legal landscape of gambling. In this chapter, we will cover the current legal situation, legal vs illegal gambling formats and how to use the legal loopholes to promote your offers.
Casinos in India are state regulated and not federal, which creates a complex and ambiguous legal environment. While offline gambling is almost banned in most states, online gambling is a grey area. Laws like Public Gambling Act 1867 don’t regulate the internet, which gives room for operators and affiliates.
As we mentioned earlier, each of the 28 states in India has the right to regulate gambling in their territory. For example:
The law divides gambling into two main categories:
Many operators use the term “skill games” to legally promote their services, which is important to consider when creating ad materials.
For affiliates this means:
Before you launch campaigns, you need to understand the Indian audience. This market is incredibly diverse — so targeting is key to success.
Now let’s look at the demographics of gamblers in India. Here are some of the key characteristics:
1. Currency
2. National Holidays
3. Top Cities
4. Internet Usage
5. Payment Preferences
6. Cultural Insights
So now we know that India is a growing market, and choosing the right traffic source is key to successful gambling ads. Let’s look at the main advertising channels, their features, limitations and benefits.
Social media like Facebook, Instagram and TikTok offer huge targeting and audience engagement opportunities. But such ads have major drawbacks that make gambling ads almost impossible.
Features:
Limitations:
SEO is a long term strategy that brings organic traffic to the site. But it has its own limitations.
Features:
Limitations:
Push ads in ad networks offer one of the most cost effective and efficient ways of promotion. Users voluntarily subscribe to push notifications and the notifications look native, and these factors impact CTR.
Features:
Limitations:
Pop (popunder) is an ad that shows up under the main content and grabs the user’s attention without interrupting his main internet browsing. Pop ads usually consist of a pre-landings that leads to the main site — landing page.
Features:
Limitations:
Traffic Sources Comparison for Gambling Promotion in India
| Channel | Advantages | Disadvantages | Cost (approx.) |
| Social Media | Wide reach, precise targeting | Strict restrictions, high CPM | $1–$5 CPC |
| SEO | Organic traffic, long-term impact | Time-consuming, risk of penalties | $500+ per month of work |
| Push Notifications | Low cost, minimal restrictions | Requires strong creatives | $0.001–$0.2 CPC |
| Pop Ads | Low cost, massive reach | Can be perceived as intrusive | $0.01–$12 CPM |
While push and pop ads offer cost effective and flexible options, the success of your campaigns depends on the quality of traffic, not just the format. Choosing trusted networks like ROIads gives you access to premium traffic from exclusive publishers, so you can get higher conversions and lower risks.
ROIads — the leading ad network for push and pop traffic. Since its inception, our ad network has proven itself as a reliable partner for affiliates looking to maximize their ROI.
Key Features of ROIads:
Now that we have the best traffic sources for gambling, let’s talk about creative approaches. First, we will go over the creatives used for push ads in Indian geo.
What works:
Why it works:
Adapt creatives by using local languages (e.g., Hindi, Tamil, Bengali) and familiar gambling symbols like slot machines, coins, jackpots or playing cards. Use culturally relevant colors and designs to match Indian taste, especially during festive seasons like Diwali.
Localization makes ads feel more relevant, while recognizable gambling visuals connect the audience to the offer and drive engagement.
Show characters or animations (like a king or jackpot machine), show success with stacks of money and use emojis for emotional appeal. Use phrases like “YOU Won 10 Spins!” or “Try Your Luck” to make the ad engaging.
Gamified elements create excitement, visual storytelling builds curiosity and sense of possibility.
Pop (popunder) ads are simple and don’t require elaborate creatives like push notifications. So launching campaigns is faster and easier for mediabuyers. Focus is on high quality pre-landings and landing pages that capture user attention and convert.
Interactive pre-landings like spin-the-wheel games, scratch cards or dynamic countdowns work well. For example, a spinning wheel promising rewards (like in the first image) grabs user attention and motivates them to proceed.
Gamification creates excitement and engagement and users are more likely to continue to offer.
A beautiful landing page with attractive visuals, clear CTAs and prominent rewards (like in the second image) seals the deal. Highlight bonuses, jackpots and winnings in bold and easy registration options.
Vibrant designs and clear incentives get users to take action fast.
Key Takeaway
Pop ads don’t require complex creatives but success depends on interactive pre-landings and visually appealing landing pages.
India’s gambling market is bursting with potential, offering affiliate marketers a wealth of opportunities to tap into one of the world’s most dynamic and fast-growing digital audiences. With its diverse culture, high mobile penetration, and passion for entertainment, India presents the perfect geo for scaling your gambling campaigns.
But success isn’t just about choosing the right geo — it’s about choosing the right partner. With ROIads, you get access to premium traffic, advanced targeting tools, success to come to you — take the first step and launch your gambling campaigns in India with us today. Let our features help you dominate this promising market and achieve the ROI you’ve been aiming for.
