In Indonesia Gambling attracts a number of affiliates and advertisers due to its market potential with a population of 270 million that continues to increase annually. Despite legal constraints and cultural nuances, in this Tier-3 region a strategic advertising strategy can lead to significant conversion rates and financial gains.
In this article, created by the ROIads ad network’s team, we will explore the methods for advertising Gambling in Indonesia and delve into market intricacies that everyone should know about. Let’s also discuss creative approaches and essential campaign optimization tips.
Is It Worth Promoting Gambling in Indonesia?
First of all, we should look at the key economic and demographic factors to consider when launching Gambling campaigns in any GEO. What is the growth of the Gambling market in Indonesia and what is the profile of an average online casino user? All the answers you can in this article below.
Indonesia Economic Landscape
Indonesia is one of the biggest and most lucrative markets for online Gambling in Southeast Asia. With more than 270 million people and a growing internet population, many media buyers are interested in this market. In 2024, the Gambling market in Indonesia is worth $17 million and projected to grow to $23 million by 2029. This is a huge opportunity for your future campaigns in the vertical.
Audience Demographics
According to demographic research, the target audience for Gambling in Indonesia are people 18-24 years old. A big portion of these players are women which is unique to this market. This is an opportunity to target female audiences with creatives that resonate with their interests and preferences.
Technical Preferences and Internet Penetration
There are 221.6 million internet users in Indonesia according to APJII (Indonesian Internet Service Providers Association) in 2024, which is 79.5% of the total population. Most of the Gambling activities are done via mobile, and Android is the dominant OS.
Indonesia Gambling Traffic Peculiarities
Traffic specifics are important for an ad campaign in Indonesia. We already mentioned that mobile users are the majority of the market in the country and should be your main focus. Let’s dive into the details of Gambling traffic in Indonesia:
- Mobile traffic: In Indonesia, mobile is over 90% of total internet usage. Most of the population uses Android devices so such mobile campaigns are key for Gambling promotion;
- Segment by device: You need to segment mobile and desktop campaigns for more precise targeting and budget optimization. Mobile campaigns require different creative and lower bids;
- Optimize for mobile: Every campaign element should be mobile optimized — fast load times, click to CTA buttons and simple registration;
- Localize: Promotion in Indonesia requires localization. This means adapting text, using national colors, symbols and translating landing and pre-landing pages to Indonesian.
What Kind of Traffic is the Best for Advertise Gambling in Indonesia
For Gambling in Indonesia, the best traffic sources are push notifications and pops. When it comes to promoting Gambling in Indonesia, push and pop in ad networks like ROIads have less strict moderation than Facebook and Google. So you can launch campaigns faster with minimal creative rejection.
Advantages of Push and Pop Ads:
- Flexible moderation: No strict rules means perfect for high risk verticals like Gambling;
- Fast visibility: Both formats show up instantly to the user;
- Cheap and low cost: Cost per click (CPC) for push is much lower than Facebook and Google, so you can get traffic without breaking the bank.
Cost and Key Features Traffic for Indonesia Gambling
We have a table for you to make it easy to understand the techy stuff.
| Ad Formats | Average Cost (CPC/CPM) | Advantages | Optimization Tips |
| Push | $0.05 CPC | High CTR, low cost, and wide reach | Launch as many creatives as possible for A/B testing – between 5 and 10 |
| Pops | $3.8 CPM | Instant attention capture, no creatives required – just the landing page | Optimize the frequency of ad impressions to avoid overwhelming users |
Also read our in-depth guides on how to set up and launch push and pop ads. In these guides, you will find step by step instructions on choosing the best creatives, GEOs and budgets for maximum conversions.
ROIads as the Best Platform for Push and Pop Traffic — Quick Look
ROIads is an ad network that offers traffic through push and pop. The platform has:
- Global Reach: 150+ GEOs and wide audience access. Indonesia is the top country for both traffic volume and quality;
- Premium Traffic: Exclusive sources handpicked to deliver maximum leads and high conversions;
- Easy Optimization Tools: Built-in AI bidding technology optimizes traffic sources based on performance and improves campaign performance.
That’s why ROIads is the best platform to launch campaigns with low risk and high returns.
Best Creatives for Gambling Ads in Indonesia
Creatives matter for Indonesia, that’s why they should be localized. Let’s see examples for push and popunder ads.
Best Examples of Creative for Push Notification
Push notification will stay on the screen until the user interacts with it, so you have more time to grab their attention. Here’s a few tips:
- Visual Accent: Use lucky symbols like gold coin, dragon or phoenix. These elements are associated with luck and success;
- Headline and Description: Headline should be short and punchy: “Try Your Luck!” or “Get Your Bonus Now!” Description should complement the headline by providing more detail about the offer: “Sign up in 30 seconds” or “100% bonus on your first deposit”;
- Personalization: Add personalization like user’s name or local currency, it will increase the click and engagement;
- Localization: Translate your creative into Indonesian and consider cultural sensitivity. For example, the image of alcohol will trigger a negative reaction, so better avoid it.
Pre-Landing and Landing Pages for Gambling Offers
For pop ads landing pages and pre-landing pages warm up the audience and guide to conversion. Here are several examples:
- Casino Review Pre-Landing Page: Provide a brief overview of the casino, its features, games, providers and bonuses. Add screenshots of the interface so user can see the casino before going to the main site;
- Gamified Elements on the Pre-Landing Page: Adding gamified elements like a “wheel of fortune” or a mini-game with guaranteed win will engage the user. Any interactive element on the page will increase conversion rate by grabbing the user’s attention and making them participate;
- Simple Registration Landing Pages: The simpler the registration form the higher the conversion rate. Limit the number of fields to the essentials to streamline the process and reduce friction for the user;
- Landing Pages with Registration Bonus: Gambling landing pages should have bright and instant registration bonus like free spins or welcome bonus. These will grab the user’s attention and make them register.
Conclusion
Indonesia is a good country for affiliates and advertisers in Gambling. Mobile traffic and push/pop ads will get you high conversion fast and cheap. ROIads has got you covered, global reach, premium traffic and advanced optimization tools. Start now with ROIads!
Don’t forget to check out our blog for a detailed guide on running betting campaigns in Indonesia like a pro.
