How to Run Gambling in Indonesia

Indonesia is a massive market for affiliates and advertisers in the gambling vertical. 270 million people and growing every year. Despite the legal restrictions and cultural differences a well planned approach to advertising in this Tier 3 country can produce high conversions and profits.

In this article from the ROIads ad network we will dive into how to promote gambling in Indonesia, all the specifics of the market. We will also cover the best creative strategies and key campaign optimisation nuances.

Is It Worth Promoting Gambling in Indonesia?

First let’s look at the key economic and demographic factors to consider when launching gambling campaigns in any geo. What is the growth of the gambling market in Indonesia and what is the profile of an average online casino user? All the answers can be found here.

Economic Landscape of Indonesia

Indonesia is one of the largest and most promising markets for online gambling in Southeast Asia. 270 million+ people and a growing internet audience, many media buyers are interested in this market. In 2024 the gambling market in Indonesia is worth $17 million and projected to grow to $23 million by 2029. This growth is a huge opportunity for your future gambling campaigns.

Demographic Characteristics of the Audience

According to demographic research the main audience for gambling in Indonesia are people aged 18-24. A large portion of these players are women which is unique to this market. This opens up opportunities to target female audiences with creatives that resonate with their interests and preferences.

Technical Preferences and Internet Dissemination

According to APJII (Indonesian Internet Service Providers Association) in 2024 there are 221.6 million internet users in Indonesia which is 79.5% of the total population. Most of the gambling activities are done via mobile, Android is the dominant OS.

Peculiarities of Promoting Gambling Traffic in Indonesia

Traffic specifics are crucial for a successful campaign in Indonesia. We already established that mobile is the majority of the market and should be your main focus. Let’s take a closer look at the details of gambling traffic in Indonesia.

• Focus on mobile traffic: In Indonesia, mobile traffic is over 90% of total internet usage. Most of the population uses Android devices so mobile campaigns are key for gambling promotion.
• Segment campaigns by device: You need to segment mobile and desktop campaigns for more precise targeting and budget optimization. Mobile campaigns require different creative approaches and lower bids.
• Optimize creatives for mobile devices: Every campaign element should be mobile optimized — fast load times, easy to click CTA buttons and simplified registration.
• Use localization: Promotion in Indonesia requires considering cultural nuances and localization. This means adapting texts, using national colors, symbols and translating landing and pre-landing pages into Indonesian.

What Kind of Traffic is the Best for Advertise Gambling in Indonesia

For gambling in Indonesia, the best traffic sources are push notifications and pops. When it comes to promoting gambling in Indonesia, push and pop advertising in ad networks like ROIads have much less strict moderation than Facebook and Google. This means you can launch campaigns faster with minimal risk of creative rejection.

Advantages of Push and Pop Advertising:

1. Flexible moderation: No strict rules means these formats are perfect for high risk verticals like gambling.
2. Instant visibility: Both formats grab the user’s attention almost immediately when displayed.
3. Affordability and low cost: Cost per click for push notifications is much lower than Facebook Ads and Google, so you can get quality traffic without overspending your budget.

Cost and Key Features of Traffic for Gambling in Indonesia

We have a table for you with the latest data to make it easy to understand the technical stuff.

We also recommend reading our comprehensive guides on the successful setup and launch of campaigns using push and pop ads. In these guides, you will find detailed instructions on selecting the best creatives, configuring targeting, and optimizing budgets for maximum conversion rates.​

ROIads as the Optimal Platform for Push and Pop Traffic – Quick Overview

ROIads is an ad network that offers traffic through push and pop formats. The platform has:

• Global Reach: 150+ geos and access to a wide audience. Indonesia is the top geo for both traffic volume and quality.
• Premium Traffic: Exclusive sources handpicked to deliver maximum leads and high conversions.
• Convenient Optimization Tools: Built-in AI Bidding Technology optimizes traffic sources based on their performance and improves campaign performance.

These advantages make ROIads the ideal platform for launching campaigns with minimal risks and maximum returns.

Best Creative Approaches for Gambling in Indonesia

Creatives matter for gambling in Indonesia. Let’s see examples for push and popunder ads.

Best Examples of Creatives for Push Notifications

Push notifications stay on the screen until the user interacts with them, so you have more time to grab their attention. Here are a few tips:

1. Visual Accents: Use lucky symbols like gold coins, dragons or phoenixes. These elements are associated with luck and success.

2. Headlines and Descriptions: The headline should be short and punchy, e.g. “Try Your Luck!” or “Get Your Bonus Now!” Description should complement the headline by providing more details about the offer, e.g. “Sign up in 30 seconds” or “100% bonus on your first deposit.”

3. Personalization: Add personalization like the user’s name or local currency, it will increase the click and engagement.

4. Localization: Translate your creatives into Indonesian and take cultural nuances into account. For example, images of alcohol might trigger a negative reaction, so better avoid them.

Examples of Pre-Landing and Landing Pages for Gambling Offers

For pop ads, the key elements are landing pages and pre-landing pages which warm up the audience and guide them to conversion. Here are several proven ways to create successful pages:

1. Casino Review Pre-Landing Page: This should include a brief overview of the casino, its features, games, providers and bonuses. Add screenshots of the interface so the user can see the casino before going to the main site.

2. Gamified Elements on the Pre-Landing Page: Adding gamified elements like a “wheel of fortune” or a mini-game with guaranteed win can engage the user. Any interactive element on the page increases the conversion rate by grabbing the user’s attention and making them participate.

3. Simple Registration Landing Pages: The simpler the registration form, the higher the conversion rate. Limit the number of fields to the essentials to streamline the process and reduce friction for the user.

4. Landing Pages with Registration Bonus: Gambling landing pages should have bright and instant registration bonus like free spins or welcome bonus. These incentives will grab the user’s attention and make them complete the registration process.

Conclusion

Indonesia is a great place for affiliates and advertisers in gambling niche. Mobile traffic and push/pop ads will get you high conversion fast and cheap. ROIads has got you covered, global reach, premium traffic and advanced optimization tools. Ready to boost your gambling promotion? Start now with ROIads.

Don’t forget to check out our blog for a detailed guide on running betting campaigns in Indonesia like a pro.