The ROIads advertising platform has released two new formats — in-page push ads and direct click ads. They work through a multi-format setup: push can automatically launch in-page push, while pops can launch direct click traffic.
Instead of building separate campaigns for the new formats, the system creates a copy of your original setup with the same targeting and settings. This removes manual work and lets advertisers test different entry points within the same vertical. Below is a quick breakdown of the update and what it means for campaign launches.
How It Works Step-by-Step
1. When creating a campaign in the dashboard, you can choose one of the multi-format pairs:
- Push + In-Page Push
- Pops + Direct Click
2. After saving, two rows appear in the campaign list:
- the original campaign (push or pops)
- an automatic copy (in-page push or direct click)
3. The copy inherits all targeting from the original launch — geos, devices, browsers, schedule, limits, etc.
4. Both formats run exclusively on AI bidding technology, which distributes budget and optimizes traffic sources for performance.
This setup lets advertisers test two different entry points without rebuilding campaigns from scratch. Monetization runs in parallel across both formats, which speeds up testing and scaling.
Separate Optimization Controls for Each Format
Even though the system generates a copy automatically, optimization remains independent.
For the original campaign (push/pops) and the copy (in-page push/direct click), the following controls are configured separately:
- White / black lists — separate source lists for each format
- Optimization rules — automated rules for pausing weak combinations and managing budgets
- Micro bidding — bid adjustments on specific sources, publishers, and cuts
So if one group of publishers performs well on push while another works better for in-page push ads, you can optimize them independently instead of mixing everything in one bucket.
Who Benefits the Most
- Advertisers already running push or pops who want more traffic volume without extra manual work.
- Media buyers testing new entry points without rebuilding targeting and settings.
- Teams that need control over their campaigns — even with automatic campaign copies, all levers remain separate.
Launching the setup takes just a few clicks: choose the pair, check the settings, hit launch — and AI bidding technology takes over.
FAQ: In-page Push and Direct Click in ROIads
❓What is the Direct Click ad format in ROIAds?
In ROIads, direct click ads are a format where a user goes straight to the offer or pre-lander without seeing a classic banner or push notification. Publishers send the user through a direct link, creating a fast and direct contact with the offer. This format often works well for simple and aggressive conversion flows.
❓How does In-Page Push differ from classic push ads?
Classic push notifications are system-level alerts shown in the browser/device, even when the user is not on the website.
In-page push ads are rendered directly on the webpage as a widget that visually resembles push, but technically works as a standard web element. No subscription is required, delivery does not depend on system notifications, and the format works consistently across browsers — including iOS.
In multi-format mode (Push + In-Page Push), both formats launch in parallel: subscribers see regular push notifications, while in-page push advertising captures extra reach on-site.
❓Which verticals work best with the new ROIAds formats?
Multi-format combinations are especially useful in verticals where volume and scalability matter:
- iGaming — different entry points help test user intent and warm up traffic toward deposits.
- Dating — in-page push and direct click traffic supply fast, inexpensive audiences for testing creatives and landings.
- Utilities / Software / Antiviruses — direct click often fits simple conversion models (click → install/subscribe).
- Finance — extra entry points help buy out more available inventory at efficient prices.
In general, advertisers can test these formats in any vertical where ROIads already performs well — the idea is to capture more available inventory without unnecessary manual work in the platform.
Conclusion
With the addition of in page push ads and direct click ads, testing and scaling on ROIads has become more straightforward: multi-format targeting stays intact, launch speed increases, and advertisers can capture more volume across the same verticals.
Beyond this update, ROIads as a platform is built around predictable scaling and control. AI bidding technology finds effective sources faster, Micro bidding adjusts bids with precision, and Optimization rules take care of routine automation. ROIads delivers stable traffic volumes (900M impressions per day) across 150+ geos and major verticals, letting advertisers work with multiple formats in one system instead of managing fragmented campaigns across different networks.
