August 06, 2024
How to Launch Push Notification Ads Campaign in 2024
September 27, 2024
Pre-landing pages are a key component in affiliate marketing, often the unsung hero behind high-converting campaigns. These pages act as the middleman between the ad and the landing page, warming up the audience, filtering out unqualified leads, and boosting conversion rates. If you’re looking for inspiration, check out these affiliate marketing pre-landing page examples across key verticals. Whether you’re promoting iGaming, betting, utilities, Nutra, e-commerce, or dating offers, a well-designed pre-landing page can make all the difference.
In this guide written by ROIads experts, we’ll break down pre-landing page strategies by vertical, providing real-world examples and actionable insights to help you drive better results in your pop ad campaigns.
In the gambling niche, the primary objective of a pre-landing page is to engage users through visual excitement and interactive features. The aim is to make the experience seem like easy money or an exciting challenge while motivating users to register or make their first deposit. With the right hooks, users feel they are on the verge of winning, which significantly increases conversion rates.
These pre-landers encourage users to “win” by spinning a wheel for enticing rewards like cash prizes, electronic gadgets (e.g., iPhones, Apple Watches), or gift cards. The element of chance makes the offer feel exclusive, boosting engagement. The first image above, showing a “Spin the Wheel” creative, perfectly exemplifies this strategy. Users feel a sense of achievement even before they’ve signed up, which enhances their likelihood of completing registration or making a deposit.
The second image is an example of a registration-focused pre-landing page, where users are prompted to create an account and immediately receive a VIP reward. The page is visually striking with bold text and offers an attractive reward for simply signing up. This method works especially well in retaining users through instant rewards such as “Li Xi May Man” (Lucky Money) and quick access to the gambling interface.
Key Elements:
In sports betting, pre-landers aim to engage users by promoting upcoming events and providing immediate, compelling incentives, like bonus offers. The key focus is to capitalize on the excitement surrounding sports events and motivate users to register and place their first bet.
The example above showcases a pre-lander page where sports enthusiasts are presented with a visually appealing scene featuring athletes in action. This taps into the excitement of live sports, making the user feel a part of the action. The page offers a clear incentive — a 100% bonus up to 500 KR for signing up and making a deposit. The visual cues, like the intense focus of the athletes, evoke the thrill of competition, which aligns with the betting experience.
Below the central image, users are guided through a three-step process to claim their bonus, emphasizing how easy it is to create an account and start betting. This method reduces friction and increases the likelihood of conversion by making the sign-up process as straightforward as possible.
Key Elements:
General Tip: A potential user visits the pre-landing page, sees the sports-themed visuals, and is instantly drawn in by the energy of the scene. The straightforward bonus offer and easy registration process further encourage them to create an account, driving higher conversion rates for the betting platform.
In summary, this type of pre-landing page leverages the power of sports imagery and bonus-driven incentives to attract and convert users in the betting vertical. The visual appeal combined with a clear and enticing offer can be a highly effective strategy in driving user engagement and sign-ups.
In the dating niche, pre-landers serve two main functions: to build curiosity and filter users by their preferences, whether by gender, location, or interests. By leveraging provocative visuals and interactive elements, these pages work to entice users and push them toward registering or engaging with the dating service.
The first example shows a “Valentine’s Chat Roulette” with a spin-the-wheel feature. This interactive element invites users to engage with the content before even signing up, offering playful and provocative options like “The Classic,” “Massage,” or “Chocolate Bath.” Such pre-landers are highly effective in creating a fun, game-like atmosphere, which encourages user interaction and keeps them engaged long enough to take the next step: registering or engaging with a dating service.
The second example provides a simple yet effective gender selection screen. Users are required to choose their gender before proceeding, which helps personalize their experience on the dating platform. The bold and provocative image in the background immediately grabs attention, making it clear that this is an adult dating service. The minimalistic design keeps the focus on the action users need to take, ensuring that there’s no distraction from the core objective — getting them to sign up.
Key Elements:
General Tip: A user lands on the “Valentine’s Chat Roulette” pre-landing page and is intrigued by the spin-the-wheel feature. They spin the wheel, engaging with the playful options, and are then directed to a call-to-action encouraging them to sign up for a chat with a “mystery Valentine.” The game-like feature combined with the excitement of connecting with someone in their area adds an element of curiosity and drives the user to continue through the funnel.
In conclusion, interactive elements like the spin-the-wheel game and personalized filters such as gender selection work together to create engaging and tailored user experiences. These pre-landing pages combine provocative visuals with fun and accessible interactivity, which is a powerful formula for driving conversions in the dating vertical.
In the e-commerce vertical, the goal of a pre-landing page is to engage users with personalized recommendations, discounts, and high-quality visuals that highlight specific products or collections. These pages aim to create a smooth transition between the ad and the main shop, ensuring users feel motivated to explore the product offerings or make a purchase.
The first example from the uploaded image highlights a personalized selection of products. Pre-landers in e-commerce frequently showcase recommended items based on user preferences or past browsing behavior. This approach creates a sense of exclusivity and helps guide users toward products they are more likely to be interested in. The creative emphasizes discounts (e.g., 15%-20% off), providing additional motivation for the user to explore further.
The second pre-landing page emphasizes a specific brand or product category, such as eyewear. The page is clean, with large product visuals and minimal text, making it easy for users to focus on the items. This type of pre-lander is ideal for promoting collections or seasonal offers. By directing users to a category they are interested in, the platform enhances engagement.
The third example, promoting original artwork, adopts a more content-rich approach. It uses storytelling to draw users in, explaining the artist’s process and philosophy behind the creations. This method is highly effective for e-commerce platforms selling handmade or high-end products, as it builds a deeper connection with the user by highlighting the uniqueness of the offerings.
Key Elements:
General Tip: E-commerce pre-landing pages that focus on personalization, clean design, and targeted offers are highly effective in converting traffic. By guiding users to curated product selections or categories and incorporating engaging storytelling, these pre-landers provide a seamless experience that encourages users to explore further or complete a purchase.
In the Utilities and Antivirus vertical, pre-landing pages are designed to highlight security concerns and provide immediate solutions to users. The goal is to make the user feel vulnerable without protection and then offer an easy fix, often in the form of a free download or a quick sign-up. The pre-landers focus on building urgency, often using language like “your internet connection may not be secure,” as shown in the examples.
The first example depicts a clear security threat to the user’s internet connection, immediately prompting action. The message informs the user that their connection may not be secure and offers a free solution — downloading a VPN to protect their data. This type of pre-landing page works well because it plays on the user’s fear of being vulnerable online, encouraging them to take immediate steps to safeguard their connection.
The second example is a location-targeted pre-lander offering a secure download exclusively for Malaysian users. It uses a step-by-step guide, asking for the user’s mobile number before offering a quick and safe download. This format appeals to users by creating a sense of exclusivity, making them feel like they are getting a service tailored to their specific needs.
Key Elements:
General Tip: A user lands on a pre-landing page warning them that their internet connection may not be secure. The page highlights the dangers of an unprotected network and offers a simple solution: downloading a free VPN app. The user is guided through two easy steps — downloading the app and securing their connection. Alternatively, another user in Malaysia might see the second pre-lander, which asks for their mobile number to access an exclusive security download, creating a personalized experience.
In summary, utilities and antivirus pre-landing pages often use fear-based messaging and clear, direct CTAs to drive action. By making users feel vulnerable and offering a simple, free solution, these pre-landers are highly effective at encouraging downloads and sign-ups.
In the Nutra vertical (health and wellness products), the main objective of a pre-landing page is to build credibility and trust in the product being promoted. Often, Nutra pre-landers rely on scientific claims, testimonials, and before/after results to convince users that the product is both safe and effective. The goal is to lead users toward making an informed decision by showcasing real-life results and highlighting the product’s unique benefits.
The example follows a classic Nutra approach, where users are shown compelling before-and-after visuals of someone who has benefited from the product. In this case, the image contrasts an overweight individual with the same person after significant weight loss. This visual proof, combined with an emotional appeal, plays a powerful role in driving conversions. The pre-landing page uses phrases like “the first formula in history to activate automatic fat burning,” positioning the product as groundbreaking and revolutionary.
Many Nutra pre-landers also include endorsements from doctors, scientists, or industry experts. The example includes the author’s profile, detailing her credentials in dietetics and obesity prevention, adding authority and trust to the claims made on the page. This type of scientific validation can persuade skeptical users to believe in the efficacy of the product.
Another strategy frequently used in Nutra pre-landers is presenting the product as a secret or exclusive discovery, often backed by a specific study or congress. The example references a “report from the Los Angeles Congress,” giving the impression that the product is backed by cutting-edge scientific research, which makes users feel they are accessing something innovative and exclusive.
Key Elements:
General Tip: When creating a Nutra pre-landing page, it’s essential to hook users immediately with a powerful visual transformation, such as a before-and-after image. This grabs attention and establishes credibility. Then, follow up with claims backed by scientific research or expert endorsements. Make sure to feature these credentials prominently, as they help to build trust and reduce skepticism. Users are more likely to engage when they see a combination of visual proof and expert validation, especially if the product is framed as an exclusive or innovative discovery. This blend of emotional appeal, visual evidence, and scientific authority is what drives users to click through to the landing page and seriously consider purchasing the product.
In conclusion, focusing on these elements — trust-building visuals, expert-backed claims, and a clear, compelling message — will greatly enhance the effectiveness of your Nutra pre-landers and boost conversion rates.
As we’ve just seen, verticals like iGaming, Betting, Dating, Utilities & Antivirus, E-commerce and Nutra can significantly benefit from the right pre-lander page strategies. These verticals aren’t just theoretical examples — they represent the top-performing sectors on ROIads, where advertisers enjoy premium traffic and advanced optimization tools tailored to each campaign.
Now that you’ve gained valuable insights into pre-landing strategies across key verticals, it’s time to put them into action. With its global reach, AI-powered optimization, and low-cost push and pop ads, ROIads provides everything you need to launch a high-converting campaign. Take the next step and see how these strategies can drive real results for your business.
