Push ads have proven to be a highly effective traffic source for finance offers, delivering engaged users and high conversion rates. In this finance vertical case study, we will dive into how an affiliate used ROIads’ premium push traffic and AI bidding technology to run a Binance trading campaign in the Czech market. Want to know how this campaign was structured, optimized and scaled for maximum profit? Read on our push ads case study and find out how you can apply to your campaigns!
The Main Challenge of the Finance Vertical Case Study
In this case study, we dive into the experience of an affiliate marketer testing the finance vertical with push ads. The goal? To drive registrations for Binance regular trading in the Czech market — a geo recommended by the ROIads manager for its strong potential in finance offers.
The campaign ran for 2 months, with a broad AI bidding technology test first and then Micro bidding and blacklists. Finally a whitelist scaling campaign was launched to max out profitability.
Spoiler: The strategy paid off, with an impressive ROI of 166%! Read on to see the full breakdown of the campaign, from setup to results.
Campaign Overview
- Ad Network: ROIads
- Ad Format: Push ads
- Geo: Czech Republic
- Offer: Binance Regular Trading
- CPA Network: Recommended by the affiliate’s CPA network
- Payout Model: CPL (Cost Per Lead) – payout for user registration
- Conversion Goal: A completed Binance registration
- Campaign Period: December 5, 2024 – February 5, 2025
This affiliate case study will break down the process into several parts covering setup, testing, optimization and results.
Creative Strategy for Binance Offer Promotion
For this campaign, the affiliate tested five different push creatives and one landing page, all designed to target the Czech geo.
Push Ad Creatives
Each creative was unique in terms of visual design and messaging but all followed the same general approach — to create a sense of urgency and financial opportunity. The creatives featured bank transfers, cash and banking icons to build trust and credibility.
Key highlights of the creatives:
- Language: All creatives were in Czech, ensuring relevance and user engagement.
- Variations: Each creative had different visual styles and slightly varied messages, preventing ad fatigue.
- Performance: Surprisingly, all five creatives performed equally well, meaning none were disabled, and no new ones were added during optimization.
Landing Page
In this finance vertical case study, all push ads sent users to a single landing page, Binance’s official registration page. The clean design and trusted branding converted users efficiently. Users could sign up with email, Google, Apple or Telegram to reduce friction. Binance also displayed real-time cryptocurrency market data to build credibility and engagement.
This combination of strong creatives and a high-converting landing page for this financial offer played a key role in achieving a 166% ROI.
Phase 1: AI Bidding Push Ad Campaign for Trading Offer (December 5 – January 3)
The first phase of the campaign was all about setup and testing to see what would work. The media buyer set up one ad campaign with broad targeting.
The first campaign launched on December 5 with default AI bidding technology to test traffic sources and collect data.
Mobile traffic tends to perform well in finance offers, so the campaign was set to mobile-only based on the ROIads manager’s recommendation.
Initial campaign settings:
- Traffic type: Mobile-only, premium traffic with AI bidding
- CPC: $0.18 (recommended by the manager)
- Daily budget: $100
- Targeting: Broad (no OS, browser, or language restrictions)
- Impression cap: 2 per user per day
- Click cap: 1 per user per day
The campaign ran for nearly a month, gathering performance data across various traffic
Phase 2: Optimized AI Bidding Push Ad Campaign for Trading Offer (January 3 – February 5)
After one month of testing, the affiliate optimized the first campaign to improve efficiency and ROI.
- Micro bidding was applied to adjust bid prices at the site level, optimizing both CPA and traffic volumes.
- A blacklist was created, removing expensive, underperforming sources that didn’t generate profitable conversions.
This optimization allowed the campaign to deliver more controlled traffic while maintaining steady conversion rates.
Phase 3: Whitelist Scaling Push Ad Campaign for Trading Offer (January 3 – February 5)
On January 3, a second campaign was launched in parallel, focusing exclusively on a whitelist of high-performing publishers, curated by the ROIads manager.
Key improvements in the second campaign:
- Traffic targeting: Only top-performing sources from the first campaign were included.
- Micro Bidding was used again to fine-tune CPA and traffic volumes, ensuring the most cost-effective results.
This structured approach allowed the affiliate to start broad with AI Bidding, optimize through Micro bidding and blacklisting, and finally scale with a whitelist, ultimately achieving high profitability.
Campaign Setup Comparison
The table below shows the comparison of the two optimized campaigns launched after the initial testing phase. The first campaign used AI Bidding but with Micro bidding and blacklist to refine traffic and control costs. The second campaign focused on manager-curated whitelist to get high-quality traffic and further optimize CPA with Micro bidding.
| Campaign | CPC | Daily Budget | Targeting | Optimization | Sources |
| Optimized AI Bidding | $0.16 | 75,00 $ | Mobile only, premium sources | Micro Bidding + Blacklist | Refined AI Bidding |
| Whitelist Scaling | $0.15 | 100,00 $ | Mobile only, premium sources | Micro Bidding + Whitelist | Manager-curated whitelist |
Results: Performance Breakdown Over Two Months with Push Ads Case Study
After running the campaign for two months, the affiliate saw impressive results, proving that push ads are an effective channel for promoting finance offers. Below is a breakdown of the campaign’s performance and key financial metrics for the entire campaign period, while the provided screenshot reflects the last 7 days of its performance.
Key Performance Metrics for Two Months of Campaign operation
- Total ad spend: $4,536
- Total registrations (CPL conversions): 108
- Revenue generated: $7,560
- Profit (revenue – ad spend): $3,024
- ROI: 166%
What Made This Campaign So Successful?
This finance vertical case study showcases how a well-structured push ad campaign can drive high-quality leads and maximize ROI.
1. Optimized Campaign Structure
- The campaign started with broad AI Bidding, then moved to a refined strategy using Micro bidding and blacklisting to control costs.
- The final phase scaled with a high-performing whitelist, ensuring that only the best-converting traffic sources were used.
2. Strong Creative Performance
- Since all five push creatives performed equally well, none were removed, and no new ones were needed.
- Using Czech-language ads with trust elements (bank logos, transaction images etc.) kept engagement high.
3. High-Converting Landing Page
- The official Binance registration page had seamless conversion opportunities with multiple sign up methods (email, Google, Apple, Telegram).
- Users landing on the page saw live cryptocurrency prices to prove the platform is real.
Conclusion
This push notification ads case study shows how push ads can work for finance verticals, especially when combined with:
✅ ROIads’ AI bidding technology that automatically optimizes bids for the best traffic sources
✅ Premium traffic from top publishers for higher engagement and conversions
✅ Smart campaign optimization (AI bidding technology → Micro bidding → Whitelist scaling)
With a 166% ROI this campaign proves finance offers can be very profitable on push ads when launched with the right strategy.
Now it’s your turn! Try ROIads’ premium push traffic and our AI technology to scale your finance offers and get high returns. Sign up today and launch your winning campaign!
