We’ve rolled out an important update to our AI bidding technology — the system that automatically selects and prioritizes the most converting traffic sources for each targeting setup.
The new version is based on months of internal testing and has shown a significant increase in conversions and overall spend efficiency. The updated algorithm now analyzes more parameters at once — from targeting settings and traffic dynamics to conversion probability — and uses this data to distribute the campaign budget for the best possible results.
Nothing changes for advertisers in terms of workflow — AI bidding continues to work automatically, but now it reacts faster to traffic fluctuations and delivers better performance with the same budgets.
The improvement also gives our team deeper insights into traffic demand and supply, helping ROIads grow both advertiser results and platform efficiency. We’ll keep improving AI bidding technology and testing new hypotheses — stay tuned for more updates. Run your campaigns with the smarter AI Bidding — and let our algorithm do the hard work for you.
Learn more about AI bidding technology at ROIads
