Finding the right affiliate marketing tracker is crucial for scaling profitable campaigns. Without tracking, affiliates risk wasting budgets on unoptimized traffic. In this guide, we’ll break down the best tracking solutions for 2025, comparing cloud-based and self-hosted options.

15 Best Tracking Software for Affiliate Marketing in 2025

Lana Pavlova
17 min to read

Finding the right affiliate marketing tracker is crucial for scaling profitable campaigns. Without tracking, affiliates risk wasting budgets on unoptimized traffic. In this guide, we’ll break down the best tracking solutions for 2025, comparing cloud-based and self-hosted options.

Affiliate marketing is all about precise tracking and data analysis. Without a solid tracking system, affiliates can’t optimize, reduce waste and maximize ROI. In 2025, tracking software has never been more advanced with automation, fraud prevention and AI-driven optimization to help marketers scale.

Before we dive into the 15 best affiliate tracking software, we’ll first break down everything you need to know about tracking software so you can make an informed decision. Let’s go!

Why Tracking Software is Essential for Affiliate Marketing

Affiliate marketing is a data-driven business where success is measured by conversions, ROI and traffic optimization. Running paid campaigns without a tracking tool is like driving blindfolded — you might be getting traffic but without knowing where it’s coming from, what’s working and what’s not, scaling profitable campaigns is near impossible.

Affiliate tracking software gives real-time insights into campaign performance, allowing affiliates to:

  • Monitor clicks, conversions and revenue across multiple traffic sources.
  • Detect fraudulent traffic and filter out bots.
  • Optimize budget allocation with AI-based automation.
  • Run A/B tests on different creatives, landing pages and geos.

Without a proper tracking system affiliates can’t optimize their campaigns — and that impacts profitability.

Tracking is Essential for Setting Up Micro Bidding in Ad Networks

Another reason to use tracking software is that Micro bidding simply doesn’t work without conversion tracking. Many advanced advertising platforms, including ROIads ad network, offer Micro bidding, allowing advertisers to adjust bids at a granular level — by traffic sources, placements, devices and more. But for this feature to work, the ad network needs to receive conversion data from a tracker.

Without this integration, the ad network has no idea which traffic sources are bringing conversions and which ones are draining the budget. As a result, Micro bidding is completely disabled — meaning advertisers can’t fine-tune their bids and optimize costs.

Boost Your Performance with ROIads: Premium Traffic + Advanced Micro Bidding

If you’re looking for an ad network that fully supports Micro bidding, ROIads is a great choice. Designed for affiliate marketers and media buyers, ROIads offers premium push and pop traffic and advanced optimization tools to maximise ROI.

Why Choose ROIads?

  • Top-Performing Formats — Push ads with CPC as low as $0.003, perfect for scaling and pop ads with CPM as low as $0.1, for high-volume traffic.
  • Top-Performing Verticals — Perfect for promoting iGaming, Betting, Antivirus, Finance, and Dating offers.
  • Premium Traffic — Top-performing geos and premium traffic sources.
  • AI Bidding Technology — AI based technology that optimizes campaigns, auto selects the best traffic sources.
  • Seamless Conversion Tracking — Integrate with top trackers for real-time stats.

At ROIads, we made it easy for advertisers to integrate affiliate marketing tracker by providing a dedicated Tracking Tutorials section. This resource has step-by-step guides for integrating with all major trackers.

How Affiliate Tracking Software Works

Affiliate marketing tracker is the foundation of any ads campaign — it ensures that every click, conversion and revenue source is tracked accurately. Understanding how it works is crucial for affiliates to maximize their campaigns and optimize performance.

How the Tracking Process Works

Affiliate tracking software captures and analyzes user activity across the entire marketing funnel. Here’s a step-by-step breakdown of how it works:

  1. Ad Click:
    When a user clicks on an ad, the tracking software assigns a unique identifier (usually a Click ID) to the session. This Click ID will link all subsequent actions to the original click.
  2. Redirect:
    The user is then redirected through a tracking URL. During this process the tracker collects important data points such as traffic source (e.g. push ad, pop ad, native ad), device (mobile, desktop, tablet), geo-location of the user, browser and OS details.
  3. Landing Page Visit:
    The user lands on the page, where their activity (e.g. page visits, time spent, interactions) can also be tracked using additional tracking pixels or scripts.
  4. Conversion:
    If the user completes the desired action (e.g. purchase, sign-up, download), the affiliate network or advertiser sends a conversion notification back to the tracker. This is usually done through server-to-server postback tracking or a pixel-based method.
  5. Data Attribution:
    The tracker matches the conversion to the original Click ID, so affiliates can see which traffic sources and campaigns are generating the most value.

Key Technologies Behind Affiliate Tracking Software

Affiliate tracking uses advanced technologies to collect data and attributes. These technologies track user activity from clicks to conversions across multiple campaigns and traffic sources. Each technology has its own strengths and is suitable for different use cases, depending on the campaign type, traffic source and technical requirements. Here’s a brief overview of the tracking methods affiliates use to monitor and optimize.

  1. Postback (S2S) Tracking is the most accurate tracking method as it works between servers not through browser cookies. It uses Click IDs to notify the tracker when a conversion happens, so even if users have ad blockers or restricted cookies, it will attribute correctly.
  2. Pixel Tracking is a browser-based method that puts a small script, or pixel, on the landing or conversion page. Easy to implement but less reliable due to increasing cookie restrictions and browser updates.
  3. Hybrid Tracking combines postback and pixel tracking to give you more flexibility and accuracy. This is great for campaigns that have multiple traffic sources as it adapts to different tracking requirements while keeping data intact.

Cloud-Based vs. Self-Hosted Affiliate Tracking Software

When choosing a tracking software for your affiliate campaigns, it’s important to understand the difference between cloud-based and self-hosted trackers. Both options are for different needs and have their own set of advantages and disadvantages depending on your goals, technical expertise and budget.

Cloud-based trackers are fully managed by third-party providers. These are user-friendly, no technical setup required and great for affiliates who want quick deployment and scalability. Self-hosted trackers are installed on your own servers, so you have full control over data and customization options but require more technical knowledge and resources.

Here’s a side-by-side comparison to help you decide:

FeatureCloud-Based TrackersSelf-Hosted Trackers
Ease of UseBeginner-friendly, no setup required.Requires technical skills for setup and maintenance.
Data OwnershipData stored on third-party servers.Full control over data stored on your own server.
Cost ModelMonthly or annual subscription fees.One-time payment, plus server costs.
CustomizationLimited, based on the provider’s features.Highly customizable to fit specific needs.
ScalabilityAutomatically scales with traffic volume.Depends on the capacity of your server.
MaintenanceFully managed by the provider.Responsibility for updates, security, and upkeep lies with the user.

Cloud-based is perfect for affiliates who value simplicity, automation and fast implementation especially for moderate traffic volume. Self-hosted is better for experienced affiliates who value data privacy, scalability and long-term cost savings.

Top 15 Affiliate Tracking Software for 2025

Now that we’ve covered the theory of affiliate tracking, let’s get into the top tracking software for 2025. Below is the list of 15 best affiliate tracking software platforms, each with its unique features to help you with your marketing efforts.

1. Keitaro

Keitaro is self-hosted tracking software for affiliates, media buyers and agencies who value data privacy, customization and high-speed performance. Its flexibility and robust features makes it a top choice for experienced marketers who manage large-scale campaigns. 

Key Features

  • High-Speed Performance: Keitaro is optimized for super-fast redirects to ensure smooth user experience and minimal traffic loss.
  • Advanced Traffic Distribution: Set up complex routing rules based on traffic parameters like geo, device, language or browser to segment your audience.
  • Detailed Analytics: Get detailed reports with advanced filters for deeper performance analysis.
  • Bot Filtering: Detect and block bot traffic with built-in filters to protect your campaigns from fraud.
  • Multi-Language Support: Keitaro supports multiple languages for global campaigns.

Integration and Usability: Keitaro integrates with major traffic sources, affiliate networks and ad platforms. It supports S2S postback and pixel tracking, so it’s compatible with all advertising scenarios. Easy to set up and manage even complex features like custom macros and tokens.

Pricing: Keitaro uses a one-time payment model with flexible licensing options:

  • Starter License: $299 — Includes all essential features for small to medium campaigns.
  • Enterprise License: $499 — Offers additional server support and premium features for larger teams and high-volume campaigns.

Ideal Use Case: Experienced affiliates, media buyers, agencies who need a self-hosted tracker with advanced routing, fast performance and full data ownership. Global campaigns and cost effective over time.

2. Voluum

Voluum is a cloud-based affiliate link tracking software for data-driven marketers. It provides real time analytics and integrates with major traffic sources and affiliate networks. Easy to use and powerful AI tools make it a favorite among affiliates and media buyers.

Key Features

  • Real-Time Data Analysis: Get instant campaign performance updates, clicks, conversions, ROI without delay.
  • AI-Powered Optimization: Voluum’s Traffic Distribution AI will allocate traffic to the best-performing paths.
  • Anti-Fraud Tools: Protect your campaigns with advanced fraud detection, bot filtering and invalid click detection.
  • Customizable Reports: Generate reports based on geo, device, or traffic source.
  • Mobile App: Track campaign performance on the go with Voluum mobile app.

Integration and Usability: Voluum supports all major ad networks and affiliate platforms, pre-built templates for easy integration. S2S postback tracking for maximum accuracy and pixel tracking for cases where postbacks aren’t available.

Pricing: Voluum has several pricing plans based on your campaign size:

  • Starter Plan: $69/month — Suitable for beginners running small campaigns.
  • Profit Plan: $149/month — Includes advanced reporting and additional features.
  • Agency Plan: $449/month — Designed for large teams with extensive traffic and automation needs.

Ideal Use Case: Voluum is for affiliates looking for a cloud based solution with automation and optimization tools. Especially for media buyers with large campaigns across multiple traffic sources.

3. BeMob

BeMob is a budget-friendly cloud-based tracker for affiliates and media buyers of all levels. Easy to use and competitive pricing makes it perfect for beginners in affiliate marketing. Despite being affordable, BeMob has features comparable to more expensive platforms.

Key Features

  • Real-Time Reporting: Monitor clicks, conversions, and traffic performance instantly.
  • Custom Domains: Add multiple custom domains to optimize tracking URLs and improve loading speeds.
  • Split Testing: Test different landing pages and offers to determine the best-performing combinations.
  • Bot Traffic Filtering: Automatically detect and block low-quality or fraudulent traffic.
  • Multi-User Access: Allow team members to collaborate efficiently within a single platform.

Integration and Usability: BeMob has pre-built templates for major ad networks, so setup is super fast. S2S postback and pixel tracking supported for all platforms.

Pricing: BeMob is one of the most affordable tracking tools:

  • Free Plan: Up to 100,000 events per month.
  • Paid Plans: Start at $25/month, with options for scaling based on traffic volume.

Ideal Use Case: Small to mid-sized affiliates and media buyers who need a cheap tracker with basic features for campaign optimization.

4. RedTrack

RedTrack is also one of the best cloud-based tracking software for affiliate marketing. It’s known for easy ad network integration and advanced traffic distribution features. With automation and real-time data, RedTrack simplifies campaign management and boosts ROI.

Key Features

  • Traffic Distribution AI: Auto-optimize traffic routing for more conversions.
  • Cross-Device Tracking: Track user journeys across multiple devices for accurate attribution.
  • API: Get real-time data via API for custom reports or integrations.
  • Event-Based Tracking: Track not just clicks and conversions but also micro-events like button clicks or page scrolls.
  • Automated Rules: Pause campaigns, adjust bids or block sources automatically based on performance.

Integration and Usability: RedTrack has pre-built integrations with over 150 ad networks and affiliate programs. Advanced reporting allows to segment traffic and analyse by device, OS or geo.

Pricing: RedTrack’s plans cater to different user needs:

  • Pro Plan: $49/month — For solo affiliates or small teams.
  • Team Plan: $99/month — Includes additional features for collaboration.
  • Agency Plan: $399/month — Designed for large-scale media buying teams.

Ideal Use Case: Affiliates and teams who need a robust, automation-focused tracker with flexible integration options.

5. CPV Lab

CPV Lab is self-hosted and cloud-based tracking software for affiliates and media buyers who want full control over their data and campaigns. Known for its flexibility and advanced optimization capabilities, CPV Lab is perfect for high volume or highly customized campaigns. It specializes in cost-per-view (CPV) and other performance based marketing models.

Key Features

  • Custom Campaign Management: Track and manage campaigns across multiple traffic sources, offers, and geos with advanced customization options.
  • A/B Testing: Run split tests to identify the best-performing landing pages, offers, or creatives.
  • Real-Time Reporting: Get instant insights into traffic, conversions, and ROI with detailed analytics.
  • Fraud Detection: Built-in tools to filter out bot traffic and prevent click fraud, ensuring cleaner data.
  • Multi-Traffic Source Compatibility: Integrates with pop, push, native, social, and search traffic networks.

Integration and Usability

CPV Lab supports S2S postback tracking, pixel tracking and a wide range of macros for dynamic data transfer. It’s compatible with most major ad networks and affiliate platforms, with templates for easy integration. While it requires some technical knowledge to set up, it has guides and customer support to get you started.

Pricing: CPV Lab is available through a one-time purchase model:

  • Standard License: $297/year — Includes updates and support for one domain.
  • Pro License: $497/year — Supports multiple domains and includes advanced features.

Ideal Use Case: CPV Lab is for advanced affiliates and media buyers who value data ownership and need traffic distribution and campaign control. Its affordability and feature set makes it great for scaling campaigns while maintaining precision.

6. Binom

Binom is a self-hosted high-performance tracker, fast, flexible and user-friendly. Known for handling big traffic with ease, it’s a favorite among experienced affiliates who need precise data control and advanced optimization features.

Key Features

  • Exceptional Speed: Binom is optimized for lightning-fast redirects, ensuring minimal delays and higher user engagement.
  • Advanced Traffic Distribution: Create custom traffic routing rules based on multiple parameters, such as geo, device, or time.
  • Granular Reporting: Offers detailed insights with more than 20 filters and metrics to analyze campaign performance.
  • Bot Traffic Protection: Identify and block low-quality or fraudulent traffic sources to maintain profitability.
  • Campaign Cloning: Easily duplicate campaigns to test different variations without extra setup effort.

Integration and Usability: Binom integrates with major ad networks and affiliate programs via S2S postback and pixel tracking. Supports tokens and macros for dynamic data transfer.

Pricing: Binom offers a flexible pricing model:

  • Monthly Plan: $99/month — Perfect for affiliates looking for high performance without a long-term commitment.
  • Lifetime License: $1,499 — A one-time payment for affiliates seeking long-term cost savings.

Ideal Use Case: Advanced affiliates and media buyers who need speed, detailed analytics and control over their tracking infrastructure. High-volume campaigns and long-term cost efficiency through lifetime license.

7. OctoTracker

OctoTracker is self-hosted affiliate marketing tracking software for advanced media buyers who need full campaign control. Known for its speed, flexibility and automation features, OctoTracker is for those managing high-volume traffic and multiple campaign setups.

Key Features

  • Fast Performance: Optimized for fast redirects and data processing, so no traffic or conversions are lost.
  • Advanced Routing: Set up custom traffic routing based on geo, device, OS, or browser.
  • Reporting: Real-time insights with advanced filters to see performance by traffic source, placement and audience segment.
  • Fraud Protection: Detects and blocks bot traffic with built-in fraud prevention tools, so you get cleaner data and better ROI.
  • Automation Tools: Automate repetitive tasks such as pausing underperforming campaigns, blacklisting traffic sources, or adjusting bids.

Integration and Usability: OctoTracker integrates with all major ad networks and affiliate platforms. It has S2S postback and pixel tracking and token-based dynamic data-transfer so you can optimize your campaigns. The interface is easy to use but the advanced features require some technical knowledge to set up.

Pricing: OctoTracker follows a one-time payment model:

  • Standard License: $299 — Covers one domain and includes core features.
  • Advanced License: $499 — Supports multiple domains and provides additional customization options.

Ideal Use Case: OctoTracker is for experienced affiliates, media buyers and agencies managing high-volume traffic across multiple verticals and geos. It’s a self-hosted solution with robust performance and fraud prevention tools.

8. FunnelFlux

FunnelFlux is an affiliate marketing tracker that visualizes and optimizes conversion funnels. Unlike other trackers, it has a drag-and-drop interface to map out user journeys, so you can see where users drop off and how to improve. FunnelFlux is available as self-hosted and cloud-based so it caters to all affiliate needs.

Key Features

  • Funnel Builder: Create, edit and optimize conversion funnels with a drag-and-drop interface, easy to set up and adjust campaigns.
  • Performance Based Traffic Routing: Route traffic dynamically based on real-time performance metrics for best ROI.
  • Custom Events Tracking: Track user actions beyond clicks and conversions, button clicks or time spent on a page.
  • A/B Testing: Split test landing pages and offers to find top-performing variations.
  • Detailed Reporting: Get granular data with advanced filtering options to analyze every aspect of your campaigns.

Integration and Usability: FunnelFlux supports S2S postback tracking and integrates with most major ad networks and affiliate platforms. The visual interface makes setting up campaigns easy and the powerful backend tracks data and routes accurately.

Pricing: FunnelFlux offers both cloud-based and self-hosted pricing options:

  • Cloud Plan: Starts at $99/month for 200,000 events per month, with higher tiers available for scaling.
  • Self-Hosted License: $499 one-time payment, with optional hosting and support plans available.

Ideal Use Case: FunnelFlux is perfect for affiliates managing complex funnels, A/B testing or optimizing multi-step user journeys. The visual interface is great for marketers who prefer a more hands on approach to campaign management and analysis.

9. AdsBridge

AdsBridge is a cloud-based tracking platform and traffic distribution system (TDS) for affiliates and media buyers. Known for its user-friendly interface and powerful features, it simplifies campaign management and provides advanced tools for optimization. The landing page builder is a big plus, so you can test and deploy creatives without needing external tools.

Key Features

  • Landing Page Builder: Create and host landing pages directly within the platform, reducing the need for additional tools.
  • Real-Time Reporting: Monitor campaign performance instantly with in-depth analytics and custom filters.
  • Split and A/B Testing: Test multiple landing pages, offers, or creatives to identify the best-performing combinations.
  • Traffic Distribution: Route traffic dynamically based on performance metrics such as geo, device, or time of day.
  • Bot Filtering: Detect and block fraudulent traffic to ensure your campaigns are targeting real users.

Integration and Usability: AdsBridge integrates with many ad networks and affiliate platforms, with pre-configured templates for easy setup. Supports S2S postback tracking and pixel tracking, so it’s versatile for all campaign types.

Pricing: AdsBridge offers a tiered pricing structure based on the number of events:

  • Starter Plan: $29/month for 100,000 events.
  • Pro Plan: $89/month for 1,000,000 events.
  • Business Plan: $379/month for up to 10,000,000 events.

There’s also a free plan for up to 1,000 events per month so it’s good for beginners.

Ideal Use Case: AdsBridge is perfect for affiliates who want a full solution that includes tracking, A/B testing and landing page hosting. It’s good for small to medium sized campaigns or for affiliates just starting out.

10. ThriveTracker

ThriveTracker is a premium self-hosted and cloud-based tracking solution for affiliates and media buyers managing high-volume campaigns. One of the most advanced affiliate tracking software out there.

Key Features

  • Advanced Traffic Distribution: Send traffic to the most profitable offers based on performance.
  • Real Time Reporting: See your campaigns in real time with geo, device, traffic source and more.
  • Fraud Prevention: Protect your campaigns from invalid clicks and bot traffic with built-in fraud detection.
  • Multi-User Access: Collaborate with team members with tiered access controls.
  • Cloud and Self Hosted: Choose between cloud or self-hosted software for more control.

Integration and Usability: ThriveTracker integrates with all major ad networks and affiliate platforms via S2S postback tracking and custom macros. Super easy to use even for affiliates with no tech experience.

Pricing: ThriveTracker offers two primary options:

  • Cloud-Based: Starts at $99/month for 1 million events.
  • Self-Hosted: Custom pricing available based on user needs, with lifetime licensing options.

Ideal Use Case: ThriveTracker is for media buyers and agencies managing large campaigns across multiple traffic sources. Its flexibility and fraud prevention is perfect for high-risk verticals like gambling, betting, and finance.

11. ClickFlare

ClickFlare is a cloud-based tracking tool for affiliates who want an affordable yet feature-rich solution. Easy to use and robust feature set make it the perfect tool for both newbies and experienced marketers.

Key Features

  • Easy to Use: Simple and intuitive design for quick campaign setup and monitoring.
  • Real Time Analytics: See clicks, conversions and traffic quality in real time.
  • A/B Testing: Test multiple landing pages and offers to find the best performing combinations.
  • Traffic Filtering: Filter out low-quality traffic sources with advanced bot detection.
  • Custom Reporting: Generate detailed reports with multiple filters and segmentation options.

Integration and Usability: ClickFlare integrates with most ad networks and affiliate platforms with pre-built templates. Supports S2S postbacks and pixel tracking for easy campaign management.

Pricing: ClickFlare is one of the cheapest tracking tools with plans starting at $29/month. Higher plans have more features and support for bigger campaigns.

Ideal Use Case: ClickFlare is for solo affiliates or small teams managing low to medium traffic. Perfect for marketers who want a cheap solution without sacrificing tracking features.

12. Trackier

Trackier is a performance marketing and tracking platform that simplifies affiliate marketing for networks, advertisers and agencies. With its powerful features and automation, Trackier is like a command center where you can manage, analyze and optimize campaigns with ease.

Key Features

  • Performance Automation: Think of Trackier as your campaign autopilot — it automates the boring tasks like adjusting payouts, pausing underperforming offers and optimizing traffic.
  • Customizable Dashboards: Create dashboards for your specific KPIs to focus only on what’s important for your campaign.
  • Advanced Fraud Detection: Protect your campaigns from invalid clicks and bot traffic, so only real users contribute to your results.
  • API Integrations: Connect with traffic sources, CRMs and affiliate networks to have all your tools in one place.
  • Mobile App Support: Monitor and manage campaigns on the go, keeping your data accessible like having your office in your pocket.

Integration and Usability: Trackier integrates with over 100 traffic sources and affiliate networks. S2S postback and pixel tracking available. Marketers can track clicks, conversions and user journeys. Easy to set up even for newbies.

Pricing: Custom pricing for your business, plans for networks, advertisers and agencies. Pricing starts at $299/month, and it’s perfect for mid-to-large-scale affiliates.

Ideal Use Case: Trackier is for affiliate networks, advertisers and agencies managing multiple partners and campaigns. It’s like having a co-pilot for your marketing, so everything runs smoothly and optimized.

13. Kochava

Kochava is a cloud-based attribution and analytics platform for enterprise level marketers. Known for its advanced data management capabilities, Kochava has a full suite of tools to track, optimize and scale campaigns across mobile, web and connected devices. Popular among app marketers and businesses with complex advertising needs.

Key Features

  • Advanced Attribution Models: Supports multi-touch, first-click, and last-click attribution to give marketers a complete view of the customer journey.
  • Cross-Platform Tracking: Tracks campaigns across mobile apps, websites, and connected devices for holistic performance analysis.
  • Fraud Prevention: Includes robust fraud detection tools like invalid click filtering, install spoofing detection, and traffic anomaly analysis.
  • Data Enrichment: Integrates with various APIs to pull in third-party data, enabling deeper insights into campaign performance.
  • Customizable Reporting: Generate detailed reports with actionable insights tailored to specific metrics and KPIs.

Integration and Usability: Kochava integrates with major ad networks, DSPs and affiliate platforms. SDK support for app marketers and API for broader advertising ecosystem.

Pricing: Free plan for small campaigns, so perfect for beginners. Custom pricing for more advanced features and higher volumes. Typically $1,000/month for enterprise-level advertisers.

Ideal Use Case: Kochava is perfect for enterprise marketers and app developers running multi-channel campaigns. It’s especially suited for teams managing large budgets and seeking to track and optimize campaigns across a diverse range of platforms.

14. TrackingDesk

TrackingDesk is also one of the top cloud-based affiliate tracking software, designed to make campaign management and optimization for affiliates, media buyers and advertisers easy. Known for its user-friendly interface and seamless integrations, TrackingDesk is perfect for those who need a centralized solution to manage multi-channel campaigns across multiple traffic sources and affiliate networks.

Key Features

  • Multi-Channel Tracking: Track campaigns across push, pop, native, social media and search traffic sources, get precise attribution.
  • Real-Time Reporting: Get detailed real-time analytics with breakdowns by geo, traffic source, device and more.
  • Advanced Traffic Distribution: Route traffic based on performance metrics like conversions, ROI or CTR.
  • Fraud Detection: Built-in tools to detect bot traffic and invalid clicks, protect your campaigns and budget.
  • Pre-Built Integrations: Includes templates for easy setup with major affiliate networks and ad platforms.

Integration and Usability: TrackingDesk has pre-configured integrations with hundreds of traffic sources and affiliate platforms, including Facebook Ads, Google Ads and Taboola. Supports S2S postback and pixel tracking, compatible with any campaign setup. Easy to set up and manage even for beginners.

Pricing: TrackingDesk offers flexible pricing plans based on your campaign scale:

  • Basic Plan: $49/month — Suitable for small-scale campaigns with limited traffic.
  • Professional Plan: $149/month — Includes advanced features and higher traffic limits.
  • Enterprise Plan: Custom pricing for agencies and large-scale operations.

Ideal Use Case: TrackingDesk is for affiliates and agencies, managing campaigns across multiple traffic sources and networks. Perfect for those who need an easy solution to manage campaigns and increase efficiency.

15. WeCanTrack

WeCanTrack is a cloud-based tracking and attribution platform for affiliates, media buyers and performance marketers. Its main feature is the ability to aggregate data from multiple affiliate networks and traffic sources into one dashboard. This makes campaign management and optimization easier by eliminating the need to track data manually across different platforms.

Key Features

  • Data Aggregation: Automatically pulls conversion data from over 150 affiliate networks, consolidating everything into a unified interface.
  • Multi-Channel Attribution: Accurately attributes conversions across various channels, including push, native, social, search, and email traffic.
  • Google Ads & Analytics Integration: Sync conversion data directly with Google Ads and Analytics to optimize campaigns in real time.
  • Custom Reporting: Create detailed reports tailored to specific KPIs, geos, or traffic sources for actionable insights.
  • Real-Time Data Updates: Monitor clicks, conversions, and revenue streams as they happen, enabling quicker decision-making.

Integration and Usability: WeCanTrack has preconfigured integrations with many affiliate networks like Awin, CJ, ShareASale, and Rakuten. API-based data aggregation ensures seamless integration and accurate tracking. Clean interface, easy to set up campaigns without technical expertise.

Pricing: WeCanTrack provides flexible pricing plans based on the number of conversions tracked monthly:

  • Starter Plan: €69/month — Supports up to 10,000 conversions.
  • Professional Plan: €129/month — Ideal for campaigns with up to 50,000 conversions.
  • Enterprise Plan: Custom pricing for high-volume affiliates managing over 50,000 conversions.

Ideal Use Case: WeCanTrack is for performance marketers managing multi-channel campaigns who need a centralized system to track and optimize. Perfect for affiliates who make data-driven decisions to scale campaigns.

Conclusion

Affiliate marketing is all about data, precision and optimization, and the right tracking software is what makes it all happen. Whether you’re managing push, pop, native or social traffic, a good tracker will help you cut losses, scale winning campaigns and maximize ROI. From cloud-based automation tools to self-hosted powerhouses, the choice is dependent on your goals, budget and level of control you want over your data.

Whatever tracker you choose from our list of the best affiliate tracking software, the key is integration and optimization. In ROIads seamless tracking integration allows you to unlock features like Micro bidding, so your ads are shown to the highest converting audiences. Get started today with ROIads and launch a high performing campaign with premium traffic!