Perhaps the gambling market is the most popular for affiliate marketers. And that means it’s also the most competitive. Every opportunity to attract a user is worth its weight in gold, and push notifications are the perfect tool for instant audience reach and encouraging impulsive user responses. How to promote gambling on push ads is essential to understand, as you need to approach campaign launches with extra care in the gambling vertical.
We, the experts at the ROIads advertising network, have prepared a powerful guide for diving into the niche. We’ll explore the nuances of the vertical, also known as iGaming, walk you step by step through the key aspects of campaign setup, and find out which creatives and landing pages convert best in 2024. Ready to take your gambling expertise to the next level? Let’s get started!
Why is Promoting Gambling with Push Ads a Valuable Strategy?
In this section, we’ll cover the critical aspects of the gambling market, explore its size and growth potential, and explain why push ads are an excellent traffic source for the online gambling industry. But first, let’s break down the different types of games included in the gambling vertical.
Types of Gambling Offers
Let’s take a quick look at the wide variety of the iGaming industry and outline the main types it includes.
iGaming offers can be divided into five main types:
- Casino
In casinos, players test their luck and showcase their skills in a variety of games where there’s a chance to win big. Key mechanics include slot machines, roulette, blackjack, and other popular games. Casino offers cater to players seeking variety, interactivity, and the opportunity to hit a major jackpot.
- Sports Betting
Betting is another major branch of the gambling industry. It involves wagering on sports and eSports events. Types of bets can vary: straight bets on a winner, bets on the number of goals or points scored, exact scores, and many other variations. Betting offers are aimed at sports enthusiasts and those who enjoy using their analytical skills to earn money. By the way, at ROIads, we have a comprehensive guide on how to launch betting campaigns with push ads like a pro.
- Poker and Card Games
Card games include not only the hugely popular poker, but also Texas Hold’em, Omaha, blackjack, and many other variations. The key difference with these games is that players often compete against real people, not just algorithms. This means that users can rely not only on luck but also on their skills. This vertical offers a wide range of betting options to suit any budget.
- Bingo
Bingo is a fun, fast-paced game where players try to be the first to mark off the correct numbers on their cards and win prizes. This category appeals to players looking for quick entertainment and easy wins, as bingo sessions are usually short, and the chances of getting a small prize are relatively high.
- Lotteries
Lottery offers typically focus on the potential for massive winnings with minimal investment. Players rely entirely on luck in this category. There are many types of lotteries, including scratch cards, raffles, and instant win games. This category of offers often uses inspiring stories of big winners and targets the widest possible audience.
Gambling Market Overview: Scale and Key Industry Trends
The online gambling market in 2024 is at the peak of its popularity. It continues to show steady growth and is attracting attention from advertisers worldwide. According to Statista, the global revenue from online gambling is expected to reach $95 billion by the end of 2024, with the trend of increasing figures likely to continue. Affiliate marketers who can conquer this market stand to gain significant profits.
The industry’s growth is driven by several key factors. First, the number of internet users worldwide is increasing, mobile devices are becoming more widespread, and digital infrastructure is improving.
Another reason to take a closer look at this vertical is that, according to Worldmetrics.org data from this year, over 2.5 billion people worldwide engage in gambling at least once a year. Just imagine those numbers! If you’re looking for an industry with massive potential, iGaming is definitely worth your attention.
Benefits of Push Notifications for Gambling Promotion
Now that we’ve explored the immense potential of the online gambling market and the wide variety of gaming options it offers, let’s break down why push notifications are an excellent traffic source for gambling offers.
- Instant Access to Your Target Audience
With push notifications, users receive the ad directly on their device screen almost immediately. They don’t need to visit specific websites or search for information. For gambling campaigns, this is a fantastic opportunity to launch time-sensitive ads that require an immediate response. Make sure to use time-limited offers and attractive bonuses in your creatives and slogans to drive instant user engagement.
- High Engagement and CTR
Push notifications boast some of the highest engagement rates. Unlike native ads or banners, push notification CTRs can reach anywhere from 3% to 10% or even higher. In the iGaming industry, a high click-through rate means more potential registrations, deposits, and other key actions.
- Low CPC
Compared to many other formats, push ads are quite affordable, especially in Tier 3 countries. In general, push ads are one of the least expensive formats to launch. At ROIads, push ad pricing starts as low as $0.001 per click!
- Creative Flexibility in Push Notifications
A standard push notification includes both text and graphic elements — allowing you to get creative with visuals. You can add interactive elements like countdown timers for limited-time offers, flashing buttons, coin explosions, and other attention-grabbing features.
- Legality and Accessibility
Unlike traffic sources such as Facebook or Google Ads, where gambling campaigns will not pass moderation, push advertising in ad networks is a great option for running gambling offers. At ROIads, you can launch gambling promotion on premium sources with vast amounts of traffic worldwide, and our largest vertical is, in fact, gambling.
Brief Overview of ROIads and Its Key Features
One of the most significant advantages of ROIads ad network is its cutting-edge AI bidding technology. This intelligent optimization system automatically adjusts campaigns by identifying the best-performing sources, ensuring a high ROI without manual intervention.
Additionally, we offer advanced push targeting tools and sophisticated optimization and analytics instruments, which are especially valuable in the highly competitive iGaming vertical.
Key Benefits of ROIAds:
| Reach | 900 billion impressions per month |
| Massive Global Coverage | Active in over 150+ geos |
| Available Ad Formats | Supports both push and pop ads |
| Unique Advantages | User-friendly dashboard with intuitive campaign setupAccess to premium traffic only, detailed analytics and statistics, AI bidding technology, assistance with creatives and campaign setup |
Steps for Advertising Gambling on Push Ads
Now that we know push ads are a great option for driving traffic in the gambling vertical, let’s walk through the key stages of launching such campaigns so you can feel confident throughout the process.
1. Choose an Attractive Offer in a CPA Network
The first step is selecting an offer for which you will drive traffic. When choosing an offer from an affiliate network, pay attention to the following factors:
- Geography — Some offers are geo-specific, and for beginners, certain Tier 1 geos may be too competitive and expensive to launch. It’s important to start with geos that align with your experience and budget.
- Traffic Requirements — Check whether the selected offer accepts push traffic.
- Conversion Terms — There are various conversion models, including CPA (Cost Per Acquisition), CPL (Cost Per Lead), RevShare (Revenue Share), Hybrid (CPA + RevShare), CPI (Cost Per Install), and CPO (Cost Per Order). RevShare is considered the most complex model and is suited for experienced affiliates with large budgets due to its long payback period and high costs.
- Bonuses, Promotions, First Deposit Size — All this information can be effectively used in your future creatives, making them more appealing to users.
2. Study Your Target Audience
The first and most crucial step is to clearly define your target audience. Refer back to the chapter on the different types of gambling offers and decide which users you’re targeting: are they sports betting enthusiasts, poker fans, or lottery lovers? Utilize demographic data from your chosen geo, sourced from various public resources, to understand your audience’s age, interests, language, primary currency, and the wealthiest/poorest regions. This information is essential for building your advertising strategy, setting up targeting, and creating relevant ad creatives.
Additionally, understanding the ways to promote gambling on push ads will help ensure your approach resonates with your audience and maximizes conversions.
It’s also important to recognize that there are two main types of gambling audiences, based on their motivation:
The first group consists of those who gamble to make money. They are interested in strategies, bonuses, favorable conditions, and real chances of winning. For this audience, your creatives should highlight:
- Success stories and big wins,
- Opportunities for quick and easy earnings,
- Attractive bonuses and promotions,
- Guarantees of reliable payouts.
The second group plays for emotions, adrenaline, and entertainment. They are drawn to the excitement and atmosphere of the game. Creatives for this audience should be more dynamic, vibrant, and emotional. They should emphasize:
- The thrilling process and atmosphere of the game,
- Adrenaline and excitement,
- Striking visual elements and animations,
- Slogans that promise excitement and fun.
3. Create Compelling Creatives
Creatives are the most important point of contact between the advertiser and their audience. They need to be bright, attention-grabbing, and encourage immediate action. Use attractive headlines and clear calls to action (for example, “Play Now!”, “Claim Your Bonus!”, “Double Your Winnings!”).
Add visual elements that will catch the user’s attention. Test different creative variations to see which ones perform best. We recommend launching at least 5 creatives per campaign in ROIads, and the more, the better! And remember, you can always reach out to your account manager for personalized creatives tailored to your campaign.
4. Set Up Your Ad Campaign
To make sure your ads are highly relevant and effective, start by setting broad targeting parameters to test what works best. In ROIads, you can target by region, device, OS, connection type, browser, provider, carrier, and even browser language.
We recommend starting with the broadest targets and narrowing them down based on results. For example, our top OS in terms of traffic volume are Windows and Android, while the most popular browser is Chrome. Leveraging these insights can help you maximize your reach.
Additionally, don’t forget to set your ad frequency. We recommend limiting it to 1-2 impressions per day to avoid overwhelming your audience, prevent “banner blindness,” and make the most of your budget.
5. Use A/B Testing
Conduct A/B testing on various elements of your gambling push campaigns — headlines, text, images, calls to action, and timing. This approach will help you determine which combinations and settings work most effectively. Analyzing this data allows you to allocate your advertising efforts and budgets to achieve the best results. During optimization, increase bids on the traffic sources that convert the best, and reduce bids on those that are less effective. Don’t forget to reach out to your personal manager at ROIads to get customized white and blacklists for your campaigns.
6. Explore Alternative Verticals for Campaigns
We have no doubt — if you follow our strategy, you’ll succeed! If you’re interested in testing out another vertical besides gambling for your push ad campaigns and want to boost your expertise, we recommend checking out our step-by-step guides for other niches:
- How to Run Betting on Push Ads
- How to Run Dating on Push Ads
- How to Advertise Antiviruses on Push Ads
- How to Advertise Nutra on Push Ads
Final Insights on Running Gambling on Push Ads
Push notifications are a powerful tool for promoting gambling offers. They allow quick and effective interaction with users, delivering relevant and engaging offers directly to them. Let’s summarize the key reasons why launching gambling campaigns with push ads is worth it:
- Gambling is arguably the most powerful vertical on the market today. Demand for gambling offers remains consistently high, making it an excellent niche for running advertising campaigns.
- Push ads can attract new players while keeping registered users engaged, encouraging them to take repeated actions.
- Unlike other ad formats, push notifications are delivered directly to the user’s device screen, not just in a browser. They resemble familiar system notifications, ensuring high visibility and engagement, which translates into better conversion rates.
- Push advertising is generally more cost-effective than other traffic sources, such as banners or social media ads. Plus, launching ads on social media and search networks is often impossible due to strict moderation, making push ads a unique and attractive source of traffic.
Conclusion
Now we know that gambling is one of the most promising verticals in the affiliate traffic market, and using push notifications opens up unique opportunities for advertisers. With their help, you can quickly reach your audience, offer relevant deals, and achieve high user engagement. If you want to run gambling on push ads effectively, push notifications are your best choice.
If you want to work effectively with the iGaming vertical, push notifications are your best choice. The ROIads advertising network offers convenient tools for campaign setup and optimization, advanced AI-bidding technologies, and access to premium traffic worldwide. Launch your campaigns with us and achieve maximum results!
