Finland is one of the hottest markets for online gambling with 70% of the population gambling every year. In this article, written by ROIads experts, we’ll dive into the economic potential of the Finnish gambling market, audience insights, best traffic sources and creative ways to make your campaign succeed. New to this geo or looking to scale? We got you covered!
Economic Landscape of Gambling in Finland
Finland has one of the highest gambling engagements in Europe. Gambling is not only popular but also generates significant revenue for the country.
Total player spend: In 2022 Finns spent around €1,070 million on games offered by state monopoly Veikkaus — the state-owned gambling monopoly in Finland. Veikkaus operates under strict regulations and is responsible for providing legal gambling options. And this number is growing. According to statistics, the Finnish online gambling market includes:
- 49,7% — offline gambling.
- 50,3% — online gambling.
- Average spend: Each Finn spends on average €240 per year on Veikkaus games.
- Distribution of revenue: Around €1 billion is distributed annually according to the lottery act. These funds go to various public initiatives including sports, culture and healthcare.
But these numbers don’t tell the whole story as Finns also play illegal and foreign online games. These types of bets are not included in the official statistics but the amount is significant.
Demographics of Gambling in Finland
Gambling is popular among all age groups in Finland as shown in the population survey on gambling:
- Population: According to the 2023 survey, about 70% of the mainland Finnish population aged 15-74 years have played gambling at least once in the last year.
- Gender and age: Main target audience are men aged 25-45.
- Preferences: Finns play both offline and online with about equal split between the two.
Where to Buy Gambling Ad Traffic in Finland
So we know that the Finnish gambling market has huge potential with high population engagement and big spend on gambling. We’ve covered the key market and target audience. Now it’s time to look at the best sources of traffic for players and launch successful ad campaigns in Finland. Below are the main ad formats, pros and cons to help you make the right choice.
| Traffic Source | Advantages | Disadvantages |
| SEO Optimization | Organic traffic is free after initial investment, long-term results with proper content strategies | Expensive to implement, slow to rank for gambling keywords, gambling topics face ranking challenges due to search engine restrictions |
| PPC & Social Media Ads | Precise targeting based on user interests and demographics, high visibility on platforms like Facebook | High CPC and CPM rates, strict restrictions for gambling ads, risk of ad account bans |
| Push Notifications | Real-time delivery to users, high CTR and engagement, budget-friendly with excellent scalability, easy segmentation by geo and technology target options, no restrictions and easy setup, even for beginners. | Requires creative, attention-grabbing visuals and copy |
| Pop Ads | Large traffic volumes, one of the lowest CPM, highly effective for gambling and casino offers, simple to launch and test campaigns, because you don’t need to make creatives | Perceived as intrusive by some users — you need to set up ad frequency properly |
Comparison of traffic sources showed that push and pops are the best formats for gambling in Finland. They offer high engagement, low cost and scalability, unlike SEO and social media where costs are higher and restrictions are tighter.
Why ROIads is the Best Choice for Gambling Ads Traffic in Finland
To get the best out of your campaigns you need to choose an ad network that offers these formats and specializes in gambling vertical. ROIads ad network is that platform that’s perfect for running successful push and pop campaigns in Finland.
ROIads Overview:
- Top formats: ROIads offers high converting push and pop formats that have proven to work in gambling vertical.
- Minimum restrictions: Unlike social media and search engines, ROIads offers flexible placement and minimal restrictions for gambling ads.
- Competitive pricing: Low CPC for Push ad ($ 0.2) and CPM for Pop ad ($ 0.89) allows you to run campaigns even with a limited budget.
- Micro bidding and AI bidding technology: Micro bidding gives the ability to set bids on individual traffic sources to maximize ROI. AI will automatically select the most relevant traffic from our premium sources at the lowest possible cost for your offer.
- Gambling is our top vertical: ROIads offers the most traffic for gambling, so your campaigns will get access to a high converting audience.
- Personal support: With a deposit of $500 a personal manager will set up the campaign, optimize it and make effective creatives to get you the best results.
Creative Approaches for Gambling Push Ads in Finland
Push ads is a powerful tool to engage audiences in Finland, especially in gambling vertical. With instant delivery and personalization this format works great for promoting bonuses, offers and exclusive deals. But to get the best out of it you need to use creative approaches that will grab the user’s attention and make him take action.
Let’s look at a few creative approaches that will make your push campaign successful.
1. Use of Engaging CTAs, National Symbols, and Recognizable Slot Characters
The Finnish audience loves content that reflects their culture and national symbols. Using elements like the Finnish flag accompanied with Finnish text creates trust and boost ad recognition.
How it works:
- CTA must be clear and simple, e.g. “Kokeile onneasi tänään!” (Try your luck today!).
- Using popular slot characters, e.g. Scandinavian gods or lumberjacks, makes the ad visually familiar and appealing.
- National symbols, e.g. the Finnish flag or recognisable nature (forest, lakes) adds to the engagement.
2. Luxury Lifestyle and Super Bonuses
Finns as Tier 1 citizens love luxury lifestyle and an ad that appeals to their dreams of extra income and pleasure works well.
How it works:
- Show rich images: yachts, luxury homes or money bags.
- Promote exclusive bonuses, e.g. “No-Sticky Bonus 100% up to €500”.
- Add text to visuals that highlight pleasure and success: “Big Win Alert! Make your dreams come true!”
3. Bright Colors, No-Deposit Bonuses, and Strong CTAs
To get attention to push ads you need to use bright colors that stand out from other notifications. No-deposit bonuses with strong CTA motivates users to click instantly.
How it works:
- Bright design: red, yellow and purple colors combination for emotional response.
- No-deposit promo: “Claim a FREE No Deposit Bonus now!”
- Strong CTA: text with sense of urgency, e.g. “Limited offer! Don’t miss out!”
You can adapt these to Finnish audiences by using visual and text content that appeals to their interest in gambling. Just remember to translate the creative texts to Finnish. We translated the texts for you, so you can see which bonuses are offered in these visuals.
Creative Approaches for Gambling Pop Ads in Finland
Pop ads are one of the most effective formats for gambling offers due to their high visibility and big traffic. This format works well in Finland where users are used to interactive and visually appealing offers.
To make your pop campaigns work best, focus on creative solutions that grab attention and motivate users to interact further.
1. Informative and Transparent Landing Pages
Due to strict regulations Finnish landing pages often focus on information and trust.
Features:
- Minimal design with focus on user experience.
- Key benefits: licenses, fast withdrawals, data security.
- Example: Land with a list of best casinos like BingoBonga or Mr. Pacho, including ratings, bonuses and withdrawal time.
2. Highlighting Unique Bonuses with Clear Details
The Finnish audience likes specificity and transparency in offers. Poppers should lead to pages with unique bonuses but in minimalistic design.
Features:
- Clear offer: e.g. “100% bonus up to €500 + 50 free spins”.
- Brief description of bonus terms.
- Example: Landing page with bonus information of Mammona Kasino, including free spins and MGA-licenses.
3. Gamification and Thematic Design
Landing pages with game elements work well in Finland, as they create interactive user experience.
Features:
- Thematic visuals: slot heroes, prize boxes, cards.
- Calls to action with gamification like “Open your bonus today!”
- Example: Jokeri.com with jokers theme and loot boxes.
Expert Tips for Effective Gambling Advertising Traffic in Finland
To win in Finland’s gambling market you need to consider the local audience, culture and effective advertising. Here are the tips to help you to create high performing campaigns:
1. Localize Your Campaigns
Localization is key in Finland. Finns respond better to ads that feel tailored for them.
- Language: Always translate your creatives, pre-landers and landing pages to Finnish. Using the native language builds trust and increases engagement.
- Cultural References: Use Finnish symbols like national flag, local landscapes or traditional themes to resonate with the audience.
2. Use Local Currency
Make sure all prices, bonuses and offers are in euros (€) to have a smooth user experience. Bonuses in a familiar currency increases conversions as users won’t be confused or suspicious about exchange rates.
3. Start with Broad Targeting
When launching a campaign start with broad targeting to gather initial data and find out which audience segments perform best.
- Target all regions, time, devices and sources to see which segments are most responsive.
- Once you find your top performing audience, narrow down targeting for better results and ROI.
4. Optimize Ad Frequency
Showing ads too many times can annoy users and cause ad fatigue. To avoid this:
- Set the ad frequency cap to 1-2 impressions per user per day.
- This way your ads will stay effective and not annoy your audience, especially in a geo like Finland where users value quality over quantity.
Conclusion
Finland’s gambling market is full of opportunities, with an engaged audience and room to grow. Localize your campaigns, optimize targeting and use effective ad formats like push and pop ads and you’re in. With ROIads’ premium traffic, competitive pricing and expert support your campaigns will succeed. Start now with ROIads and turn your ideas into profits!
