Indonesia is a powerful and rapidly growing market that continues to attract the attention of affiliate marketers in various niches. At ROIads ad network, we are experts in this field, and in this article, we will explore the highly popular vertical in this geo and explain how to launch betting ads in Indonesia for maximum results.
Overview of the Indonesian Betting Market
Indonesia has strict gambling laws, yet online betting is actively developing and growing. Currently, the country is one of the most densely populated in the world, with a population of 270 million people. While traditional offline gambling is banned due to religious and socio-cultural reasons, Indonesians are highly engaged in online betting through offshore platforms.
According to a report, the online betting market in Indonesia is currently valued at approximately $1.4 billion, with the potential to grow to $2 billion by 2026. This growth is driven by the widespread use of mobile devices, increasing internet penetration, and the popularity of offshore betting platforms. The key driver of the market is sports betting, particularly on football and eSports, which lead in user engagement. The market is expected to grow at a rate of around 8.7% annually over the next few years.
Why You Should Launch Betting in Indonesia
As we discussed in the previous section, the betting market in Indonesia is both promising and vast, making it a highly attractive opportunity for affiliate marketers. To further inspire you to launch a successful campaign, let’s explore additional reasons why you should consider running betting ads in this geo.
1. Large Audience
Indonesia boasts a population of over 270 million people, making it the fourth-largest country in the world. This vast audience represents a significant pool of potential bettors. While traditional, land-based gambling is banned, many Indonesians participate in online betting through offshore platforms. This creates a large, untapped market for online gaming advertisers.
2. High Mobile Usage
Indonesia has experienced a digital revolution in recent years, with more than 73% of the population accessing the internet through mobile devices. This high mobile penetration is a huge advantage for betting advertisers, as mobile-friendly ad formats like push notifications and pop-unders are particularly effective in reaching this mobile-first audience. Additionally, mobile payment options such as GoPay, OVO, and Dana are widely used, making deposits and transactions easier for users, thereby enhancing conversion rates.
3. Less Competition
Due to strict regulations surrounding gambling, many international brands shy away from entering the Indonesian market. This presents a golden opportunity for affiliates to capitalize on cheap betting traffic in Indonesia, as the relatively lower competition can lead to higher ROI compared to more saturated markets like Europe and North America.
4. Effective Localization
Localization is key to success in Indonesia. Ads that are tailored to local languages (Bahasa Indonesia) and offer support for local payment methods have a much higher chance of converting. In addition to language, aligning your creatives with cultural preferences and focusing on sports that resonate with Indonesian audiences — such as football (especially the English Premier League), badminton, and eSports — can dramatically improve engagement and conversion rates.
Why You Should Launch Betting in Indonesia with ROIads
At our ad network, Indonesia is one of our top-performing geos, meaning we have access to a significant volume of high-quality traffic for this region. Whether you’re looking to scale your campaigns or focus on high-conversion niches, Indonesia offers the ideal environment for success. Our vast traffic base and proven strategies in this geo make it easier for affiliates to launch, optimize, and scale their betting campaigns.
In addition to our extensive traffic network, we provide a cutting-edge AI bidding technology that automatically identifies and selects the most converting traffic sources without manual effort from the advertiser. This AI-driven system continuously optimizes your campaign, ensuring higher conversion rates and ultimately boosting your ROI. By automating this process, advertisers can focus on scaling their campaigns while the technology does the heavy lifting to maximize performance.
Key Facts About ROIads:
- Global reach: Over 9600 million impressions per month
- Geography: 150 countries
- Ad Format: Pop and Push Ads
- Platform Features: AI Bidding Technology, premium traffic sources, a personal account manage
Strategies for gaining betting ads traffic
For affiliate marketers looking to buy betting ad traffic in Indonesia, using the right approaches can significantly impact performance. Below are the key strategies to help you attract quality traffic and optimize conversions:
- Target Smartly
Indonesia is a mobile-centric country, with most internet users accessing the web via smartphones. To maximize performance, affiliates should focus on mobile traffic, targeting Android devices (versions 9-13), which are the most common in the region. The best results are seen when targeting browsers like Chrome and others, while ensuring ads are optimized for Bahasa Indonesia and English speakers.
- Localize Your Creatives, Pre-Landings, and Landing Pages
Localization is crucial for success in the Indonesian market. Craft ads in Bahasa Indonesia, incorporating local cultural references and popular sports like football and badminton. Additionally, supporting local payment methods, such as GoPay and OVO, will enhance user experience and increase the likelihood of conversions.
- Actively Use Bonuses, Promotions, and Urgency Tactics
Indonesians respond well to promotions, so incorporating welcome bonuses, free bets, and cashback offers into your campaigns, especially through push notifications, can significantly drive clicks and conversions. To boost effectiveness, use social proof by showing how many people have already signed up, paired with urgency tactics like limited-time offers to create a sense of immediacy. This combination builds trust and motivates users to act quickly, increasing overall engagement and conversions.
What types of traffic are ideal for betting in Indonesia?
When it comes to driving betting traffic in Indonesia, two formats stand out as the most effective: pops and push. These formats are highly suited to the market due to the widespread use of mobile devices and the user behavior in the region.
Pops are particularly effective because they allow for a non-intrusive experience. They open behind the current window, letting users continue browsing while being subtly introduced to betting offers. This format captures attention once users finish their main activity, leading to a higher chance of engagement. Popunders are ideal for affiliates looking to deliver a seamless and non-disruptive ad experience.
Push notifications, on the other hand, are highly engaging and provide a direct, personal connection to users’ mobile devices. Pushes are delivered straight to users’ screens, often leading to immediate interaction. In Indonesia, where mobile internet dominates, this format is especially powerful for driving high-quality traffic to betting sites.
While other traffic sources, such as social media and native ads, can be useful, they often come with limitations. Social media platforms may restrict direct betting ads, making it harder to reach the right audience. Native ads, while blending into content, may not provide the direct, action-oriented approach that betting campaigns require, especially in a market like Indonesia where users prefer quicker interactions.
At our ad network, we specialize in both pops and push traffic, making it easy for affiliates to tap into these high-conversion formats. Betting is our top-performing vertical, and Indonesia stands as one of our best geos. This combination ensures that affiliates working with us have access to optimized traffic sources that are proven to convert in this region.
Effective creatives for betting promotions in Indonesia
Pops ad have become a highly effective traffic source for betting, particularly in markets like Indonesia, where gambling often intersects with other popular verticals such as casino games and slot machines. Across different landing pages, there are recurring creative patterns, but each landing page tailors its visuals to the specific audience. Below, we’ll explore various landing page examples and their creative approaches. You can also explore our comprehensive guide on launching pop ads to become an expert and start running campaigns like a pro.
Pre-Landings and Landing Pages for Pops Format
- Gas4D: Togel and Live Casino
The Gas4D landing page blends the world of betting with traditional gambling formats like Togel (lottery) and live casino games. The sleek black and gold theme gives it a premium look, making users feel like they are engaging with a top-tier platform. The central banner showcases Togel games, emphasizing credibility through 24/7 support and trusted partnerships with gaming providers. There’s also integration with slot and eSports betting, creating a seamless experience for bettors looking to diversify their wagers.
- IndoGenting: Betting and eSports
The IndoGenting landing page prominently features a vibrant, competitive eSports theme. The use of bold visuals, with recognizable characters from popular games, immediately grabs the user’s attention. Additionally, a banner for football betting (specifically promoting European leagues) creates synergy between traditional sports betting and eSports. This visual mix appeals to both younger eSports fans and traditional bettors. The “1 User ID” across all games simplifies the user journey, reducing friction for sign-ups.
- IOSBet: Casino and Sports Betting
The creative strategy behind IOSBet takes a highly visual approach, focusing heavily on familiar casino imagery like Zeus from slot games and popular sports figures. The use of vibrant, eye-catching graphics, combined with clear calls to action like 100% welcome bonuses and 200x free spins, drives immediate interest. This type of landing page works well because it pairs promotions for sports betting with engaging casino games, making it easy to cross-promote between verticals.
- 1xBet: Multisport and Casino Integration
The 1xBet landing page stands out with a clean, professional design that balances multiple betting options in one place. From football to eSports, the site highlights both with equal weight, ensuring that every type of bettor can find something relevant. The strategic use of soft colors and seamless navigation also encourages users to explore both sports betting and casino games, helping affiliates and advertisers capture diverse audience segments in one go.
Creative Approaches for Push Notification Ads in Betting Campaigns
Push notifications are an ideal format for betting campaigns. To learn more about the nuances of setting up campaigns for push notifications, we recommend reading our step-by-step guide. Common features include localized messaging, enticing offers, and clear CTAs. Across all examples, localization, visual appeal, and direct CTAs are key to driving engagement. Here are a few approaches:
- 1xBet: Bonus Promo
This push highlights a huge deposit bonus with a vibrant image of a happy user, creating an instant sense of reward. The bold CTA (“Pasang Taruhan”) drives immediate action, making it an effective strategy for attracting users ready to place bets.
- BRI Liga 1: Live Football Streaming
Targeting football fans, this push promotes live match streaming for BRI Liga 1. The stadium image sets the tone for excitement, and the focus on live scores makes it highly relevant for users following the games and betting simultaneously.
- Goaaloo: Star Power
Featuring Messi and Ronaldo, this push leverages the star appeal of football icons to attract attention. The ad links to live scores and streams, creating a natural tie-in to betting opportunities.
Conclusion
The Indonesian betting market presents a unique opportunity for affiliates and advertisers to tap into a large, engaged audience with high mobile usage and less competition compared to more saturated markets. By focusing on mobile-first strategies, utilizing pops and push notifications, and ensuring localization, you can significantly boost campaign performance in this region. If you’re wondering how to launch betting ads in Indonesia, this guide provides all the essential steps to get started and succeed.
We hope this guide was useful in helping you understand the market and craft effective strategies. Feeling inspired to launch your campaign? Start your success story with ROIads!
