Push-based advertising, also known as push ads, remains one of the most effective and scalable digital marketing strategies in 2025. Whether you’re promoting iGaming, finance, dating, e-commerce, or software, push-based ads offer high engagement, low restrictions, non-intrusive reach, and cost-effective lead generation.
This guide covers everything you need to know about push-based ads, including how they work, best practices, campaign setup, and how to choose the right push-based ad platform. We’ll also explore why ROIads is a leading push-based ad network for maximizing ROI.
What Is a Push-Based Ad?
A push-based ad (also known as push ads) is a paid advertising format that delivers promotional messages directly to users via push notifications. Unlike traditional push notifications sent by apps and websites, push-based ads are distributed through push-based ad networks, reaching users across multiple devices and browsers.
Push-based ads work by following a simple process: users opt-in to receive notifications, advertisers purchase ad inventory, and the ads appear on users’ screens, leading to engagement and conversions.
Key Features of Push-Based Ads
- User Opt-In – Users subscribe to push notifications from various partner websites.
- Ad Delivery – Advertisers buy push-based ad inventory and target users based on device, location, interests, and other factors.
- Click & Conversion – Users receive the ad on their device, click on it, and are redirected to the advertiser’s landing page.
Push-Based Ads vs. Traditional Push Notifications
While both push-based ads and traditional push notifications involve delivering messages directly to users, they serve different purposes and operate in different ecosystems.
Main Differences
| Feature | Traditional Push Notifications | Push-Based Ads |
| Sent by | Apps/Websites | Push-Based Ad Networks |
| Purpose | Engage existing users | Acquire new users |
| User Opt-In | Required for app/site | Opt-in via partner sites |
| Ad Placement | Limited to one app/site | Shown across various publishers |
Why Push-Based Ads Work in 2025
The effectiveness of push-based advertising has only grown due to increasing mobile adoption and improved targeting technologies. Marketers are leveraging push-based ads for their ability to drive engagement at a lower cost than traditional advertising channels.
Some of the key reasons why push-based ads remain effective include:
- High Visibility – Ads appear directly on users’ devices, ensuring engagement.
- Cost-Effectiveness – Advertisers pay per click (CPC) or per 1,000 impressions (CPM).
- Scalability – Reach millions of users globally with automated bidding.
- Non-Intrusive Experience – Unlike popups, push ads don’t disrupt user experience.
- AI-Based Optimization – Many push-based ad platforms now use AI for targeting and bidding.
Push-Based Ad Examples & Best Practices
Push-based advertising is widely used across industries, from iGaming and finance to e-commerce and software. Successful campaigns rely on compelling creatives, clear messaging, and strategic targeting.
Examples of Push-Based Ads in Top Verticals
1. Gambling (iGaming & Casino Bonuses)
A visually appealing push-based ad for a casino offer, featuring Zeus from Gates of Olympus, highlights a generous 125% welcome bonus + free spins. The vibrant, high-quality design and game-related branding make this creative engaging and highly relevant to users interested in online gambling.
2. Betting (Sports Betting & Free Bets)
This push-based ad features a bold, action-oriented message (“Play on Real Madrid vs Man City with a FREEBET!”). It includes team logos and match details, creating excitement for users interested in sports betting. The use of free incentives (like “Claim 1000 RSD”) increases conversion rates.
3. Antivirus (Cybersecurity & Software)
This push creative mimics a virus alert, creating urgency with red warning visuals and text like “18 viruses detected! Hard drive is infected.” This type of push-based ad effectively drives engagement by tapping into users’ fear of cybersecurity threats, encouraging them to take immediate action.
4. Finance (Trading & Investments)
A financial push ad uses an aspirational approach, featuring a happy man holding cash, an active trading app, and numbers suggesting high earnings (“Earn up to $800 per day!”). This type of push-based ad is common in trading and investment promotions, appealing to those looking for passive income opportunities.
Best Practices for Push-Based Ad Campaigns
To ensure high performance, advertisers should follow these key strategies:
- Use Attention-Grabbing Headlines – Short, urgent, and curiosity-driven.
- Test Different Icons & Images – Emojis, high-contrast visuals, and branding help.
- Segment Your Audience – Adjust targeting based on device, OS, and geo.
- Optimize Landing Pages – Fast-loading, mobile-friendly, with a clear CTA.
- Leverage AI & Micro Bidding – Optimize bids based on traffic source performance.
Choosing the Right Push-Based Ad Platform
With so many push-based ad networks available, selecting the right one is crucial for campaign success. Marketers should focus on traffic quality, targeting options, and bidding models.
Factors to Consider When Choosing a Push-Based Ad Network
- Traffic Quality – Verified sources, fraud prevention systems.
- Targeting Options – Device, OS, browser, carrier, user activity.
- Ad Format Flexibility – Support for push notifications, in-page push.
- Bidding Models – CPC vs. CPM, automated optimization.
ROIads: A High-Performance Push-Based Ad Network
When it comes to scaling push-based ad campaigns, ROIads stands out as a leading push-based ad platform. With 900M+ daily impressions, AI-powered bidding, and extensive targeting options, it provides advertisers with all the tools needed for success.
Key Features of ROIads
- Global Reach – Top push-based ad geos: Brazil, Indonesia, the USA, Germany, and India.
- Advanced AI Bidding Technology – Smart algorithms optimize bids in real-time.
- Micro Bidding – Adjust traffic sources to maximize ROI without manual input.
- Flexible Targeting – geo/region, device, browser, OS, carrier, ISP, connection type, browser language
- Affordable Entry – Minimum deposit $250.
- Easy Payment Options – Bank cards, wire transfers, Capitalist.
Conclusion
Push-based ads continue to be a cost-effective, high-converting ad format for marketers. Choosing the right push-based ad platform is crucial, and ROIads offers premium traffic, smart automation, and AI-driven optimization.
