AI bidding technology is an advanced ROIads feature designed to automate campaign optimization and improve performance. It uses real-time bidding to compete for impressions dynamically and chooses only the traffic sources that deliver the best results for your campaigns. Now, we’ve rolled out an important update to this system, making it even more efficient.
The new version is based on months of internal testing and has shown a significant increase in conversions and overall spend efficiency. The updated algorithm now analyzes more parameters at once — from targeting settings and traffic dynamics to conversion probability — and uses this data to distribute the campaign budget for the best possible results.
Nothing changes for advertisers in terms of workflow — AI bidding continues to work automatically, but now it reacts faster to traffic fluctuations and delivers better performance with the same budgets.
The improvement also gives our team deeper insights into traffic demand and supply, helping ROIads grow both advertiser results and platform efficiency. We’ll keep improving AI bidding technology and testing new hypotheses — stay tuned for more updates. Run your campaigns with the smarter AI Bidding — and let our algorithm do the hard work for you.
Learn more about AI bidding technology at ROIads
