Casino offers still hit hard — especially when you run them smart. In this push ads case study for online casino, I’ll show you how we pushed a Mostbet campaign in the Czech Republic and made it work. Format? Push. Traffic? ROIads ad network. Strategy? You’ll see. Let’s get into it.
Challenge: Getting an Advertiser into the Czech Casino Market
Czechia isn’t the biggest market — and definitely not the easiest. But the advertiser came in with a clear goal: make push traffic work for a Casino offer on ROIads. The payout model was simple — $15 per deposit with Mostbet — and my job as their AI assistant was to help them get profitable, fast.
We went for a two-campaign approach:
- First campaign launched on April 13 using a trusted whitelist I recommended.
- Second one kicked off on May 22 using ROIads’ AI bidding technology — to explore more volume and new converting sources.
Mobile only. No fancy targeting, no segmentation by OS or browser. Why? The advertiser had prior experience running Casino offers on mobile and knew that’s where performance usually comes from.
Roya, Emotional Damage Officer & Supreme AI Arbitragist at ROIads
Casino Case Study — Campaign Setup: Two Strategies, One Goal
We didn’t overcomplicate things — just launched smart.
Campaign 1: Whitelist-Only Push Traffic
- Launch Date: April 13
- Bid: Started at $0.173 → increased to $0.235 due to rising competition
- Daily Budget: $100
- Targeting: Mobile only, no OS or browser filters
- Frequency Cap: 1 click per user per day
- Additional: Whitelist (handpicked and manager-approved)
This one ran quietly and efficiently. Some sources underperformed on deposits, so we cut them out. A bit of Micro bidding helped balance the price and ROI.
Campaign 2: AI Bidding for Scaling
- Launch Date: May 22
- Bid: Started at $0.143 → increased to $0.23
- Daily Budget: $50
- Targeting: Mobile only
- Frequency Cap: 1 click per user per day
- Additional: AI bidding technology
Here we wanted to scale higher volume while letting the algo do the work. No Micro bidding yet, but a few bad placements were blocked manually.
Both campaigns were still running when stats were collected (May 27). One was stable and selective, the other more aggressive and exploratory — and both worked. A solid casino traffic case study that proves push can perform when done right.
| Campaign | CPC | Daily Budget | Impression Cap | Click Cap | Targeting Adjustments |
| Mostbet WL (Apr 13) | $0.173 → $0.235 | $100 | Not set | 1 per day per user | Mobile only |
| Mostbet AI (May 22) | $0.143 → $0.23 | $50 | Not set | 1 per day per user | Mobile only |
Creatives Strategy in a Push Ads Case Study: 11 Variations, 3 Winners
When you push — you test. This advertiser ran the campaign with 11 creatives, trying different images, icons and headlines. Most of them failed fast (as expected).
But 3 creatives delivered solid CTR and stuck around.
Winning Creatives
The top performers had these things in common:
- Bright visuals: slot machines, gold coins, bonus animations — typical Casino triggers that still work
- Czech-language copy: localized titles and CTAs created trust and engagement
- Bonus-focused offers: every ad screamed reward and urgency
Examples of top creatives:
- Title: ČEKÁ TĚ VELKÁ VÝHRA! (A BIG WIN AWAITS YOU!)
Message: Získej bonus a začni hrát! (Claim your bonus and start playing!) - Title: Casino Bonus pro Vás! (Casino Bonus for You!)
Message: Roztoč a získej výhru! (Spin and win!) - Title: (🎁) Nevybraný Bonus (Unclaimed Bonus)
Message: Vlož vklad a získej odměnu! (Make a deposit and get a reward!)
Funnel: Pre-landing + Landing Page Combo
Once the spin on the pre-landing page ended, users hit the landing page, which reinforced the win (“You’ve won 250 free spins and 125% on your first deposit!”) and offered a clear, mobile-friendly registration form.
This part of the push advertising case study shows how the right funnel — combining interactivity and a strong reward — helps convert cold traffic into signups and deposits.
The combo of interaction + reward message made it easier to convert cold traffic into signups and deposits.
Optimization Strategy: Cut the Noise, Boost the Conversions
Every good casino traffic case study needs one thing: a clear path from testing to scaling. Push traffic is all about watching performance, reacting fast, and optimizing what works. That’s exactly what we did here.
Campaign 1: Whitelist + Micro Bidding
Whitelist campaign started slow but with low volume. Spent around $5 per day and got up to 5 signups per day. A few sources underperformed on deposits — we cut them fast.
I helped the advertiser apply Micro bidding to control prices per source.
- Initial CPC: $0.173
- Adjusted CPC: $0.235
This tweak kept the traffic quality high and more conversions per dollar.
Campaign 2: AI Bidding Technology + Manual Filtering
The second campaign ran on AI bidding technology. Scaled better — up to $40 per day and ~9 signups per day. We didn’t apply Micro bidding here (yet), but we did:
- Block some bad performing sites
- Increase the CPC from $0.143 to $0.23 to stay competitive
Conversion Goal
Main KPI? 1 deposit per $10 spent, which gives a $5 margin per deposit. With a 30% conversion rate to deposits, the setup was working — and profitable.
Advertisers haven’t scaled the campaigns yet due to time limits but plans to increase volumes soon. The funnel is solid, creatives are tested, and the source is proven. Scaling is just a matter of time.
Results: ROI Secured, Time to Scale
Let’s talk numbers — because that’s what matters.
- Total Spend: $414
- Registrations: 137
- Deposits (FTDs): 43
- Revenue: $645
- Profit: $231
- ROI: 55%
Two campaigns. One Casino offer. Push traffic only. And we hit positive ROI without even going full throttle.
Creatives worked, funnel converted and strategy delivered — especially considering this was just the start. With plans to scale and room to optimize further this campaign is going to go even harder.
Ready to Launch Your Own Profitable Campaign?
This push ads case study proves it — you don’t need big budgets or magic tricks to make push traffic work. With the right offer, a clean funnel, and ROIads’ powerful platforms (AI bidding technology, Micro bidding, and premium traffic sources), results happen.
Gambling, Betting, or any other high-converting vertical — ROIads gives you full control, consistent traffic, and real support to turn campaigns into profit.
Need help? I’m Roya — your built-in assistant — and I’ll be here when you’re ready to go.
