If you run traffic without a tracker, you only see the surface — clicks, spend, and maybe a few conversions somewhere. You don’t know which creative converts, which zones burn the budget, or where you can safely scale.
The ROIads + Skro Tracker setup fixes that. With proper Skro tracking in place, you get:
- precise clickid attribution for every visitor;
- a breakdown by traffic source, zone, creative, and segment;
- real conversion data for optimization and scaling.
In this guide, we’ll walk through the full S2S postback integration between the ROIads ad network and Skro — no theory overload, just clear logic and practical steps.
ROIads is a premium multiformat advertising network founded in 2023, specializing in high-converting push notifications, pop ads, in-page push, and direct click traffic. By combining global reach with advanced AI bidding technology and automated CPA strategies, the platform helps advertisers scale their campaigns and maximize ROI with minimal manual optimization.
Supported Verticals
- 🎰 iGaming (Gambling & Betting)
- ❤️ Dating
- 🛒 E-commerce
- 💰 Finance
- 🎁 Sweepstakes
- 💻 Software & Utilities (including Antiviruses)
- 🛡️ VPN
- 💊 Nutra
How the ROIads + Skro Conversion Tracking Works
The flow is straightforward — understand it before you start configuring anything.
- A user clicks your ad in ROIads.
- The click goes to Skro Tracker — the tracker stores the clickid.
- Skro redirects the user to your offer, passing that same clickid through.
- When a conversion happens, the postback fires back to Skro.
- Skro logs the conversion and, if configured, sends it back to ROIads for optimization.
The critical element in this chain is the clickid. If the token is passed correctly at every stage, your numbers match across both platforms. If it’s not, conversions get lost and your attribution breaks. That’s the whole point of a clean S2S setup — Skro integration keeps reporting and analytics consistent end to end.
Integration enables you to track all your campaigns, zones, ads, and more. On top of that, it gives you a comprehensive overview of your cost and conversions for optimization.
How to Set Up Skro Tracking with ROIads: A Step-by-Step Guide
We’ll connect ROIads and Skro from our side, then launch the campaign. The objective is simple: make sure clicks and conversions are aligned, and your data stays consistent across both platforms. Here’s what we’ll go through:
Step 1: Create a ROIads traffic source and configure the postback URL
1. Navigate to Traffic Sources.
2. Click the Create button.
3. Search for ROIads and click the ROIads logo.
4. The Postback URL is pre-filled for you. You can double-check it if needed.
5. Log in to your ROIads account.
6. Go to the Tracking section.
7. Copy the Postback URL to the clipboard.
8. Go back to Skro and replace the postback URL with the updated values.
9. Make sure that you replace the Click ID macro {click_id} with this -> {externalid}
10. The final postback URL must look similar to this:
https://us.roiapp.net/roiconv?action=conversion&id={externalid}
11. All tracking parameters are already pre-filled for you.
12. You can double-check their macros if you go back to ROIads -> Tracking and scroll down to the ROIads Macros section.
13. Click the Save & Close button.
Integration setup is complete, and you are now ready to create your first campaign.
Step 2: Create a campaign on Skro
1. Go to the Ads Manager view and click the Create button.
2. Select your Traffic source and click Next.
3. Select your campaign Workspace.
4. Give a name to your campaign.
5. Select or create all your landings and offers.
6. Click the Save button.
7. Copy the Campaign Tracking URL to clipboard.
Step 3: Create a campaign on ROIads
1. Log in to your ROIads account.
2. Go to the Campaigns section and choose your Ad Format (PUSH) or (POP). In our example, we use the PUSH ad format.
3. Add your Campaign Name.
4. Paste the Skro Campaign Tracking link into the Destination URL field, including all tracking parameters.
5. Create your Creatives and fill in all other fields where needed.
6. Set your campaign Budget.
7. When you are done, click the Create a Campaign button.
Congratulations — the Skro integration is complete. You can now configure and launch your campaign on ROIads. If you want a structured walkthrough on launching push or pop campaigns effectively, explore our detailed guides below.
💬 Still have questions about Skro tracking? Reach out to the Skro Customer Support team at support@skro.eu — they’ll help with any tracker-side setup or integration issue.
Why Connect Postback to ROIads?
Once Skro conversion tracking is integrated, you don’t just see raw conversion numbers — you unlock tools that directly impact performance. Here’s what becomes available:
- CPA Goal: Launch campaigns focused on hitting a specific CPA. The system prioritizes placements that bring conversions within your target cost, making budget control much easier.
- Optimization Rules: Set conditions based on conversions and CPA to automatically move sources into whitelists or blacklists, filtering out unprofitable traffic faster.
- Micro Bidding: Adjust bids inside a single campaign by geo, device, and other targeting parameters for more precise budget allocation — no need to split campaigns.
If you’re working with other trackers, check the “Tracking Tutorials” section in our blog for additional guides.
FAQ: What People Also Asked About Skro Tracker
❓What is Skro Tracker?
Skro Tracker is an affiliate marketing tracker built for media buyers and affiliates who run paid traffic. It records every click via a unique clickid, attributes conversions through S2S postback, and gives you detailed reporting and analytics on campaigns, traffic sources, landings, and offers. In short, a Skro review usually comes down to one strength: clean, server-to-server attribution you can optimize on.
❓How does Skro conversion tracking work?
Skro conversion tracking is an S2S (server-to-server) system. When a user clicks your ad, Skro stores a unique clickid and passes it to your offer. When a conversion happens, a postback fires back to Skro carrying that same clickid, so the tracker can match the conversion to the exact source, creative, or segment that generated it — and optionally forward it to ROIads.
❓How do I set up a postback URL in Skro?
Create your ROIads traffic source inside Skro using the built-in template, then copy the postback URL from the ROIads Tracking section into Skro. The key step is replacing the
{click_id}macro with{externalId}so the clickid token is passed correctly. All other tracking parameters are pre-filled, then you save the configuration.
❓Can Skro track conversions from multiple traffic sources?
Yes. Skro lets you connect multiple traffic sources and run several campaigns in parallel, each with its own postback and clickid mapping. This means you can compare performance across sources, split traffic, and optimize all of them from a single reporting dashboard.
❓How do I integrate Skro with an ad network?
To integrate Skro with an ad network like ROIads, add the network as a traffic source in Skro, configure the postback URL with the correct clickid macro, build your campaign in Skro to generate a Campaign Tracking URL, and paste that link into the network’s Destination URL field. Once the clickid flows through every stage, your tracking works as a single system.
Conclusion
You’ve now completed the full setup: postback configuration in Skro, the ROIads traffic source connection, and a campaign live on both platforms. When everything is aligned, your Skro tracking works as a single system — clean attribution, clear numbers, and full control over optimization.
Now move from setup to launch. On ROIads, you can test your flow across four ad formats: Push, In-Page Push, Pops, and Direct Click. Campaigns can run worldwide — from Tier 3 to Tier 1 geos — depending on your strategy. Go live, monitor the data, and scale what performs.
