10 Sports Ad Networks Compared: Pick Yours in 2026

Sports traffic looks easy: fans are everywhere, and big games bring huge peaks. In practice, betting is one of the most competitive verticals. Rules and audiences change from one GEO to another, odds and promos change every week, and some platforms are simply not built for sports campaigns.

To solve this problem, we compare 10 sports advertising networks by ad formats, pricing, features, and optimization tools. Check out the comparison table to find a quick pick for your goals.

What to Look for in a Sports Ad Network

The right ad network gives you clean traffic, suitable ad formats that fit your funnel, smart bidding tools that make testing cheaper, and tracker support to help you cut waste fast. To put it simply, we created a list of eight factors you should check before you put any of the sports advertising networks on your shortlist.

Consider the following:

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1. Ad formats. Push and popunder give the cheapest traffic at large volumes and are the usual start for sports betting. Direct click is also one of the top formats for sports offers, delivering high conversion rates.
2. Betting policy. Confirm the network accepts sportsbook, fantasy, esports betting, and streaming-app offers in your GEO. Ask how long moderation takes. It matters when the match starts in two hours.
3. Minimum prices and deposit. A low minimum CPC or CPM lets you test cheaply, but a floor bid rarely wins traffic on a big matchday. Use minimums as a baseline, and fund enough to test several creatives and GEOs.
4. Targeting. You need GEO, OS, device, carrier, language, and time-of-day filters. Sports traffic follows the calendar, so schedule and frequency caps matter more than in any other vertical.
5. Optimization tools. Look for automation, CPA Goal or Target CPA bidding, micro bidding, and whitelists and blacklists. Without them, you’ll need to cut bad sources by hand.
6. Traffic quality. Ask about bot filtering and third-party verification. Start with a small test and compare clicks to registrations before you scale.
7. Tracker. Check postback support for your tracking platform. Without a tracker, you can’t optimize properly.
8. Support. Some networks assign a personal manager once your deposit passes a set level. It’s valuable help that can improve results.

Best Sports Ad Networks for Betting Affiliates: 10 Picks

Based on the mentioned criteria, we’ve picked 10 ad networks that take betting offers:

1. ROIads

ROIads is a performance advertising network built around push, popunder, and parked domain traffic. It serves over 1 billion impressions a day, and about 46% of advertiser volume comes from iGaming. Moderation takes up to 10–15 minutes, so you can launch a sports campaign right before kickoff.

• Ad formats: push, popunder, in-page push, direct click
• Min CPC: $0.003
• Min CPM: $0.50
• Min deposit: $250
• Optimization tools: AI bidding technology, CPA Goal, Micro Bidding, Optimization rules, source-level control, whitelists and blacklists
• Targeting: GEO, device, OS, browser, connection type, language, carrier, schedule, frequency cap
• Trackers: Voluum, Keitaro, BeMob, RedTrack, CPV Lab
• Top betting GEOs: Brazil, Indonesia, Germany, USA
• Perks: a personal manager and free custom creatives with deposits of $500 and up

Best for: affiliates who want high-quality traffic with AI-powered automation.

AI Bidding
Technology

CPA
Goal

Micro
Bidding

Premium
Traffic

Optimization
Rules

How to run sports offers on ROIads formats

• Push ads send odds boosts and kickoff reminders to subscribers. CPC from $0.003 makes it the cheapest way to test creatives and GEOs.
• Pop ads deliver high volume at a low CPM. Use popunder traffic for broad GEO tests and to scale a sportsbook landing page that already converts.
• In-page push reaches iOS users, who cannot get regular push. Add it once push works.
• Direct click ads send the click straight to your offer page. A quick way to check an offer and gain maximum conversions.

Start with AI bidding optimization. Once you have enough conversions, switch to the CPA Goal and optimization rules to cut the losing sources and stay within budget.

2. RichAds

RichAds is a multi-format ad network with 5B+ impressions a day across 220+ countries. You can test push, popunder, native, video, direct click, and Telegram in one account, which helps when you don’t know which format your sportsbook offer likes.

RichAds provides 17+ targeting options, such as GEO, OS, device, browser, schedule, impression cap, and sources. Traffic is split into Premium, Standard, Remnant, and New tiers and checked by Adscore. Moderation runs 24/7 and usually takes 10–20 minutes.

• Ad formats: push, in-page push, popunder, native, direct click, pre-roll video, Telegram ads in Mini Apps
• Min CPC: $0.001
• Min CPM: $0.05
• Min deposit: $150
• Optimization tools: Performance Mode, Automated rules, micro bidding, Target CPA, whitelists and blacklists, Optimizer

Best for: testing many formats in one account and scaling across many GEOs.

3. Adsterra

Adsterra reaches 248 countries and mixes pop, push, native, and display. The network sources sports traffic from 45K+ direct publishers and offers 20+ targeting settings. Popunders serve about 12B impressions a month and Social Bar about 10B.

Adsterra offers various bidding optimization tools: Smart CPM automates CPM bidding; CPA Goal pushes CPM and CPC traffic toward conversions; and Custom Bid lets you change bids per placement.

• Ad formats: popunder, social bar, in-page push, interstitial, native, banner, direct link
• Min CPC: $0.001
• Min CPM: $0.10
• Min deposit: $100 (wire transfer $1,000)
• Optimization tools: CPA Goal, Smart CPM, custom bids, whitelists and blacklists, Traffic Estimator

Best for: mixed formats for a tips or odds-comparison page and an easy start on a low budget.

4. Clickadu

Clickadu covers 240+ countries and sells formats other networks skip, like instant text messages. It suits affiliates who want to add streaming-style video placements to their push and pop tests.

For quality control, Clickadu uses machine-learning fraud and bot filters. Its self-serve platform includes AI-driven rotation and campaign automation, with expert managers handling support.

• Ad formats: banner, popunder, in-page push, instant text message, video pre-roll, SKIM
• Min CPC: $0.001
• Min CPM: $0.30
• Min deposit: $100
• Optimization tools: SmartCPM, SmartCPA, Smart Rotation, anti-fraud filtering

Best for: broad GEO coverage and a second-stage test, once your landing page already converts on cheaper formats.

5. Traffic Nomads

Traffic Nomads focuses on Tier 2–3 GEOs, delivering daily volume of about 4B push impressions, 2B in-page push impressions, 250M pop clicks, 100M banner impressions, and 24M native impressions.

Its FTD Magnet AI optimizes campaigns by depositor behavior, not just sign-ups. The platform tracks both sign-ups and FTDs, adds second-event tracking for actions after registration, and uses whitelists for casino and betting traffic in regulated markets.

• Ad formats: push, in-page push, popunder, native, banner
• Min CPC: $0.003
• Min CPM: not published
• Min deposit: $50
• Optimization tools: SmartBid automated bidding, White List Auto-Update, FTD Magnet AI, SubID and multi-event tracking

Best for: CPA-minded buyers who want bidding tied to deposits, especially if launching in regulated markets or new GEOs.

6. ExoClick

ExoClick is one of the oldest and largest networks, with RTB (programmatic) buying and a long format list of 19 options. It serves about 20B geo-targeted ads a day across 65,000 publisher platforms.

ExoClick fits bigger budgets and Tier 1–2 campaigns. RTB buying and SmartCPM give you programmatic control, and automation rules and custom tracking macros help you scale.

• Ad formats: banner, popunder, push, native, interstitial, instant message, video, direct link, and more
• Min CPC: $0.001
• Min CPM: $0.10
• Min deposit: €200
• Optimization tools: RTB, SmartCPM, automation rules, custom tracking macros

Best for: affiliates with larger budgets who want programmatic control.

7. PropellerAds

PropellerAds is a large multi-source network with 2B+ users, 23B+ monthly popunder impressions in 195+ GEOs, and 186B+ monthly push impressions. It also sells Telegram Mini Apps, paid social and interactive formats, and gives DSP access through OpenRTB for programmatic buying.

PropellerAds offers demographic and interest targeting, which helps when you want to reach fans of a specific sport or league, and the NIKO AI tool that recommends bid strategies.

• Ad formats: push, in-page push, popunder, interstitial, survey exit, Telegram ads
• Min CPC: $0.005
• Min CPM: $0.10
• Min deposit: $100 (wire transfer $1,000)
• Optimization tools: SmartCPM, SmartCPA, CPA Goal, automated rules

Best for: cheap tests of various formats and smart bidding.

8. HilltopAds

HilltopAds is a popular sports ad network that delivers 273B+ monthly impressions in 250+ countries. The main format is popunder ads, but the platform also supports video and in-page formats.

HilltopAds offers a fully managed service. Dedicated managers help via email, Teams, Telegram, or chat on weekdays.

• Ad formats: popunder, in-page push, video (VAST and slider), banner, MultiTag (combines formats)
• Min CPC: $0.01
• Min CPM: $0.005
• Min deposit: $100
• Optimization tools: Auto Optimization, CPA Goal, postback and API

Best for: popunder tests from a low deposit, mostly in Tier 2–3 GEOs.

9. RollerAds

RollerAds is one of the cheapest ad networks with a minimum deposit of $50. It sells four formats and delivers 7B+ daily impressions and 10M+ daily clicks, working with 20K+ direct publishers.

The network uses an in-house anti-fraud system. Affiliates get access to detailed targeting: IP range, GEO down to city, carrier, connection type, subscription age, browser, OS, and day and time.

• Ad formats: push, OnClick (popunder), direct click, in-page push
• Min CPC: $0.003
• Min CPM: $0.05
• Min deposit: $50
• Optimization tools: zone whitelists and blacklists, 16 tracking macros, daily and total budget limits

Best for: first tests on a small budget, when you want to check an offer on push or pop before you scale.

10. Kadam

Kadam sells popunder (clickunder), push, in-page push, native, banner, video, and direct link formats. Its core markets are Europe and the CIS.

The platform uses an in-house anti-fraud system to filter traffic. Kadam also provides a personal manager and Telegram support.

• Ad formats: popunder, push, in-page push, native, banner, video, direct link
• Min CPC: $0.001
• Min CPM: $0.002
• Min deposit: $100
• Optimization tools: automation rules and alerts, CPA Target, fraud filter, retargeting

Best for: affiliates who test Europe GEOs on various ad formats.

Comparison Table of 10 Top Sports Ad Networks

To make the decision process easier, we’ve gathered all sports advertising networks into one clear table:

FAQ

What are the best sports ad networks?

ROIads, RichAds, Adsterra, Clickadu, Traffic Nomads, ExoClick, HilltopAds, PropellerAds, RollerAds, and Kadam are top sports ad networks for 2026. The right pick depends on your offer, GEO, and budget.

Which ad formats work best for sports campaigns?

Push and popunder are the usual first tests. They scale fast and have low price floors. In-page push covers iOS. Direct click ads work for quick conversions and deliver high CR for betting offers.

How much does advertising in sports traffic cost?

Minimum bids start around $0.001–$0.01 per click for push and $0.002–$0.50 per 1,000 impressions for popunder. Real prices run higher on matchdays and in Tier 1 GEOs. Set your bid based on your payout and your target CPA.

Can you run betting offers on sports ad networks?

Yes. ROIads, RichAds, Adsterra, Clickadu, Traffic Nomads, ExoClick, PropellerAds, HilltopAds, RollerAds, and Kadam are the top 10 networks for sports traffic. Policies still differ by GEO, so check that your offer is licensed where you target, ask about moderation time, and keep creatives compliant.

How do you choose a sports ad network?

Match it to your offer, GEO, and budget. Compare formats, price floors, deposit, targeting, optimization tools, traffic checks, and tracker support. Then run the same small test on two or three networks and compare cost per deposit.

What is the minimum budget for sports ad campaigns?

Pricing varies depending on the network, formats, and competition. ROIads ad network, for example, recommends a daily budget of at least $100 for testing. The team also provides a comprehensive guide on how to calculate your affiliate budget.

Conclusion

The best sports ad networks give you formats that fit your offer, price floors you can test on, and tools that cut waste for you. Start with push and popunder on one or two networks, track cost per deposit, and scale only what pays back.

If you want a hands-on start, open a ROIads account: a $250 deposit gets you push, popunder, in-page push, and direct click traffic with AI bidding, CPA Goal, premium sources, and quick moderation. Launch before the next big fixture and get maximum ROI on sports!

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