2025 is a big year for digital advertising, and there are so many opportunities for advertisers, publishers and affiliate marketers to get results. To navigate this ever changing landscape, choosing the right ad network is key. Experts from ROIads ad network have put together this ultimate guide to help you find the best ad networks.
This list of the best ad networks for affiliate marketers is designed to show you the most reliable platforms that have high quality traffic, advanced optimization tools and flexibility for campaigns of any size. Whether you want to boost your ROI or scale your campaigns globally, these top advertising networks will get you on the right track.
Essential Features to Consider in Advertising Networks
When choosing an ad network for your campaigns you need to consider the key factors that can impact your results. One of the most important is the ad formats the network offers. Based on the top ad networks we’ve highlighted the main formats you’ll find most of them have.
Main Formats in Affiliate Advertising Networks
1. Push Notifications
One of the most popular formats due to high engagement and native look and feel — is push notifications, that appear on the user’s device above all other windows and look like system notifications. Used for mobile and desktop traffic. Effective in most verticals.
2. Pops (Popunders)
Pop ad that opens in the background. Their key benefits are — high conversion due to direct user contact and large reach. Work well for low friction verticals like iGaming and Utilities.
3. Native Ads
Format that integrates with the web page or platform content to look natural and non-intrusive. These ads are designed to create a positive user experience, to engage and build trust with the audience. Ideal for long sales cycle verticals.
4. Interstitial Ads
Full screen ads that appear between user actions, for example when switching from one page to another or when launching a mobile app. This format is very visible and can be used for both advertising and branding goals.
5. In-Page Push
This is a relatively new and unique ad format that combines the best of classic push notifications and banner ads. They appear as a native element of the web page and they are highly engaging, but don’t require user subscription like traditional pushes. This format is very popular due to its universality and ability to work on all devices.
6. Display Ads
Display Ads, or banner ads, is one of the oldest and most popular formats in digital advertising. It includes graphic or animated ads that are placed on websites, mobile apps or social platforms. This format is for attention grabbing, brand awareness and driving actions.
7. Direct Click
Format that directs the user to the target page instantly without any intermediate steps like landings or pre-landings. This makes it one of the fastest and most effective ways to get conversions, especially in verticals where speed of engagement is a key.
8. Video Ads
Video Ads is a very attractive and effective digital ad format. Video content grabs the audience’s attention and evokes an emotional response, making it very useful for brand awareness, user engagement and driving actions.
9. In-App Ads
In-App Ads, or ads inside apps, is a digital ad format that is placed inside mobile apps. This format has become an essential tool for app monetization and effective promotion of products and services, especially with the growing number of mobile device users.
The Importance of Traffic Quality in Affiliate Ad Networks
Traffic quality in ad networks for affiliates is also one of the key factors that determines the success of ad campaigns. Even the most creative and well thought out ads can fail if the traffic is low quality. Here are the main points to consider when evaluating traffic quality in an ad network:
1. Check the Sources of Traffic
A quality ad network gives you access to reliable and transparent sources. When you are choosing a network, look for:
- Source Reputation: avoid platforms with bad reviews or suspicious activity.
- Segmentation: have tools to choose the places and adjust the bids on them, like microbidding.
- Transparency: ability to see where the traffic is coming from (sites or apps).
2. Types of traffic: Premium vs. General
- Premium traffic: comes from high quality places like popular sites, social media or apps with active audience. Suitable for campaigns where conversion is important.
- General traffic: cheaper but less effective. Suitable for testing or verticals with low entry barriers like Nutra or Gambling.
3. Targeting and personalization
The more precise the targeting, the higher the quality of traffic. Personalized traffic has higher chances to interact with your ads. Look for:
- Geolocation — countries and regions.
- Device and OS, and other technical targeting — provider, mobile operator, browser language, etc.
4. Filtering and Fraud Protection
Good networks have fraud protection systems like:
- Bot filtering: blocking automated traffic.
- Anti-fraud systems: prevent click pumping or fake conversions.
List of the Best Ad Networks for Affiliate Marketers
In the next section we’ll review the top ad networks for advertisers and publishers in 2025. Each of these networks excels in different areas, for different campaigns, ad formats, budgets and verticals. Whether you’re looking for global reach, niche targeting or innovative ad formats, this list will help you find the right one for your advertising strategy.
Let’s dive into the 13 best ad networks that are shaping the future of digital advertising.
1. ROIads — The Best Ad Network for Affiliates with Premium Traffic
As we’ve seen, a good ad network should have high quality traffic, multiple formats and advanced tools to optimize campaigns. That’s why our next step is to review ROIads — a network that has all that in one place.
ROIads stands out for its remarkable capabilities:
- Top Performing Formats: Push and pops, two of the most popular and converting ad formats.
- Premium Traffic: Access to high quality sources that convert big.
- Anti-fraud System: Built in tools to clean traffic and protect your campaigns.
- Micro bidding and AI bidding technology: Advanced optimization tools to control bids to maximize ROI.
- Multiple Targeting Options: Target by geos, devices, interests, time of day and more.
Let’s see the key features that make ROIads one of the best ad networks in 2025.
| Top Geos for Push Ads | Brazil, Indonesia, the USA, Germany, India |
| Top Geos for Pop Ads | Indonesia, Serbia, the USA, Saudi Arabia, Egypt |
| Top Verticals | iGaming, Betting, Antiviruses, Telecom, Blogs & Media, E-commerce, Dating |
| Traffic Volume | 9M impressions per day |
| Minimum CPC | $0.003 |
| Minimum CPM | $0.5 |
2. RichAds: One of the Leading Ad Networks for High ROI Campaigns
RichAds is one of the best ad networks for advertisers and affiliate marketers. Founded in 2018, RichAds combines premium traffic, advanced technology and multiple ad formats to deliver great results for businesses. With 5 billion daily impressions and the traffic, verified by AdScore system, RichAds is a transparent and quality traffic source for your advertising campaigns.
Key Information About RichAds
- Minimum Deposit: $250.
- Geo Reach: 220+ countries.
- Targeting Options: Geo (country, region, city), device type (desktop, mobile, tablet), OS, browser, connection type, ISP, language, time zone, and more.
- Diverse Ad Formats: Push Notifications, Popunders, In-Page Push, Direct Click, Native Ads, Telegram Ads.
- Main Features: AI-based optimization for budget allocation, micro bidding for source-level bid control, target CPA automation, automated rules for traffic management, and extensive targeting options to fine-tune audience reach.
3. Google AdSense: A Premier Advertising Network with Strict Content Policies
Google AdSense is one of the biggest ad networks, known for connecting advertisers with high quality publishers worldwide. It offers advertisers vast reach and detailed targeting options, publishers seamless integration and revenue. But while AdSense is great, it has strict content and vertical restrictions for monetization.
You should know: advertisers and publishers are not allowed to promote adult content, gambling and betting, and more. These restrictions make AdSense good for mainstream verticals that fit its content policy, so it’s a safe and compliant environment for all white niches.
Key Information About Google AdSense
- Minimum Deposit: N/A (Advertisers pay for campaigns based on a bidding system).
- Geo Reach: Global, with support in over 200 countries.
- Targeting Options: Geo (country, region, city), device type (desktop, mobile, tablet), OS, browser, language, demographics, and interests.
- Diverse Ad Formats: Display Ads, Text Ads, Responsive Ads, Video Ads, and Native Ads.
- Main Features of Google AdSense: AI-based ad placement, huge network of verified publishers and advertisers, real-time bidding, detailed analytics and reporting tools, seamless integration with Google’s ecosystem (Google Analytics, Google Ads).
4. Adsterra: A Versatile Ad Network for Advertisers and Publishers
Adsterra is a global ad network with innovative ad formats and a high performing traffic. Founded in 2013, it’s a favorite network among advertisers and publishers due to its flexibility, user friendly interface and reliable results. Adsterra focuses on safety and innovation, and supports campaigns across multiple verticals with strict anti-fraud standards.
Key Information About Adsterra
- Minimum Deposit: $100.
- Geo Reach: 200+ countries.
- Diverse Ad Formats: Popunders, Push Notifications, In-Page Push, Native Ads, Interstitial Ads, Display Ads, Video Ads, Direct Links.
- Main Features of Adsterra: Advanced anti-fraud protection, detailed targeting, user friendly interface, real-time tracking, dedicated account management.
5. PropellerAds: A Comprehensive Ad Network for Global Campaigns
PropellerAds is one of the biggest and top advertising networks, with a wide range of ad formats and tools to help you achieve your marketing goals. Founded in 2011 it delivers global reach, advanced targeting and robust optimization tools, it’s a favorite choice among advertisers in multiple verticals.
Key Information About PropellerAds
- Minimum Deposit: $100.
- Geo Reach: Over 195 countries.
- Diverse Ad Formats: Push Notifications, Popunders, Interstitial Ads, In-Page Push, Direct Click, Native Ads.
- Main Features: Self-serve platform with user friendly interface, advanced targeting, AI powered optimization tools, anti-fraud protection, real-time tracking, automated ad optimization with Target CPA and SmartCPM, multiple verticals support.
6. Clickadu: A Versatile Ad Network for Performance-Driven Campaigns
Clickadu is an ad network that offers advertisers and publishers multiple ad formats and tools to maximize the performance. Known for its advanced targeting options and real-time analytics, Clickadu is a go to ad network for high traffic websites and apps looking for competitive prices and optimized performance.
Key Information About Clickadu
- Minimum Deposit: $100.
- Geo Reach: 200+ countries.
- Diverse Ad Formats: Popunder, Banner Ads, Push Notifications, Instant Text Message, In-Page Push, Video Pre-Roll, SKIM.
- Main Features: Advanced targeting, real-time analytics, competitive rates, multiple ad formats for different verticals, robust anti-fraud mechanism, user friendly interface for easy campaign management.
7. Kadam: A Flexible Advertising Network for All Campaign Types
Kadam is an ad network that offers multiple ad formats and competitive pricing for advertisers. With its user friendly platform, advanced targeting and real-time analytics Kadam is a great choice for running campaigns across multiple verticals. Founded with accessibility in mind, Kadam ensures performance for small and big advertisers.
Key Information About Kadam
- Minimum Deposit: $100 (€100).
- Geo Reach: Over 200 countries.
- Targeting Options: geo, device type (desktop, mobile, tablet), OS, browser, connection type, ISP, time zone, language, and interests.
- Diverse Ad Formats: Push Notifications, Popunders, In-Page Push, Display Ads, Native Ads.
- Main Features: Cost effective ad formats, precise targeting, real-time analytics, self-serve platform, multiple payment methods, high conversion verticals.
8. AdMaven: One of the Best Ad Networks for Innovative Ad Formats
AdMaven is an ad network that offers multiple high performing ad formats and solutions to maximize the revenue. Founded with a focus to provide both advertisers and publishers with easy to use tools AdMaven offers advanced targeting and competitive rates across multiple verticals.
Key Information About AdMaven
- Minimum Deposit: $100.
- Geo Reach: 200+ countries.
- Diverse Ad Formats: Popunders, Push Notifications, In-Page Push, Interstitial Ads, Native Ads, Video Ads.
- Main Features of AdMaven: Multiple ad formats, advanced targeting, an anti-fraud system for clean traffic, real-time campaign analytics, competitive CPM and CPC rates, and revenue optimization tools.
9. Traffic Nomads: A Premium Ad Network for High-Performing Campaigns
Traffic Nomads is an ad network that delivers high quality traffic and maximizes campaign performance. With multiple ad formats, advanced targeting and real-time analytics, Traffic Nomads gives advertisers the tools to achieve great results across multiple verticals.
Key Information About Traffic Nomads
- Minimum Deposit: $100.
- Geo Reach: Over 200 countries.
- Diverse Ad Formats: Push Notifications, Popunders, In-Page Push, Native Ads, Interstitial Ads, Video Ads.
- Main Features of Traffic Nomads: Premium traffic sources, advanced targeting, anti-fraud, real-time analytics, AI based optimization, self-serve platform for performance driven campaigns.
10. Adcash: A Leading Ad Network for Performance Marketing
Adcash is a global ad network with high quality traffic, advanced targeting and multiple ad formats. For advertisers looking for performance based solutions, Adcash offers robust tools and innovative features to boost campaign performance and ROI. With a focus on transparency and scalability, Adcash is a top choice across multiple verticals.
Key Information About Adcash
- Minimum Deposit: $100.
- Geo Reach: Over 200 countries.
- Diverse Ad Formats: Popunders, Native Ads, Interstitial Ads, Push Notifications, In-Page Push, Video Ads.
- Main Features: Programmatic ad delivery, real-time optimization, advanced targeting, anti-fraud for clean traffic, detailed analytics and reporting, user friendly platform for easy campaign management.
11. Taboola: A Leader in Native Advertising for Content Discovery
Taboola is a native advertising platform to help advertisers and publishers drive engagement through personalized content recommendations. Known for its content discovery engine, Taboola gives advertisers access to premium placements on top publishers’ sites for maximum visibility and audience reach.
Key Information About Taboola
- Minimum Deposit: $100.
- Geo Reach: over 190 countries.
- Targeting Options: geo (country, region, city), device type (desktop, mobile, tablet), OS, browser, connection type, language, interests, and behavior.
- Diverse Ad Formats: Native Ads, Video Ads, Carousel Ads, Content Recommendations.
- Main Features of Taboola: An exclusive access to premium publishers, AI content recommendation technology, advanced targeting, real-time analytics, brand awareness and performance campaigns, content marketing integratio
12. AppLovin: A Leading Mobile Ad Network for App Growth
AppLovin is a mobile advertising network to help app developers and advertisers scale their campaigns and get user acquisition. With a mobile first approach, AppLovin combines targeting, programmatic technology and multiple ad formats to deliver great results for app growth and monetization.
Key Information About AppLovin
- Minimum Deposit: not disclosed (varies based on campaign type).
- Geo Reach: over 190 countries.
- Targeting Options: geo (country, region, city), device type (mobile, tablet), OS, connection type, language, and user behavior.
- Diverse Ad Formats: Interstitial Ads, Rewarded Video Ads, Banner Ads, Native Ads, Playable Ads.
- Main Features: Programmatic buying, advanced targeting, multiple ad formats, real-time analytics, AI optimization for user acquisition, mobile app integration for max engagement and revenue.
13. AdRoll: A Comprehensive Platform for Retargeting and Growth
AdRoll is an advertising and marketing platform that specializes in retargeting and audience growth. For e-commerce and direct-to-consumer brands, AdRoll offers advertisers advanced tools for personalized ads, multi-channel reach and dynamic retargeting to boost conversions and ROI.
Key Information About AdRoll
- Minimum Deposit: $50.
- Geo Reach: over 150 countries.
- Targeting Options: geo (country, region, city), device type (desktop, mobile, tablet), browser, OS, connection type, interests, behavior, and demographics.
- Diverse Ad Formats: Display Ads, Native Ads, Video Ads, Social Media Ads, Email Retargeting.
- Main Features: Dynamic retargeting, cross-channel campaign management, advanced audience segmentation, integration with e-commerce platforms, analytics and reporting, AI tools for campaign optimization.
Conclusion: Choosing the Best Ad Network for Your Needs
All the ad platforms, mentioned in this article, are great, high performing networks, each excelling at something. Whether you want global reach, niche targeting, retargeting, app promotion or innovative ad formats, they have everything you need for your advertising strategy.
Each network from our list of top advertising networks brings something different to the table, solutions for different campaign goals and verticals. It’s all about understanding your needs and matching them with the network that best fits your goals.
If you want a full service platform with premium traffic, advanced tech and high performing ad formats, ROIads is the way to go. With Micro bidding and AI bidding technology it’s the perfect partner for advertisers looking to scale and maximise ROI.
