How to Promote Gambling in Sweden

The gambling industry in Sweden is currently experiencing significant growth. The laws introduced in 2019 are designed to protect consumers and ensure fair play, creating a highly controlled environment. If you plan to buy gambling ad traffic in Sweden and drive it to gambling campaigns, it’s crucial to understand the market’s specifics and choose effective tools.

Among the most powerful tools for driving traffic in this market are push and pop ad formats. These formats allow for precise audience targeting, which is particularly important given Sweden’s strict regulatory environment.

In this article, experts from the ROIads advertising network will guide you on how to effectively launch push and pop campaigns to attract Swedish traffic in the gambling vertical. You’ll learn about the unique aspects of the Swedish market, its regulations, and receive recommendations on creatives and targeting strategies.

Why You Should Focus on the Gambling Advertising Traffic Market in Sweden

To effectively promote gambling in Sweden, it’s crucial to understand the unique aspects of the local market. The country strictly regulates the iGaming industry, imposing high standards on operators. Additionally, it’s essential to consider the preferences of Swedish players and the competitive landscape.

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Is Gambling Legal in Sweden? Yes, It Is!

Since January 2019, Sweden has implemented a new gambling law. All operators wishing to offer gambling services to Swedish consumers must obtain a license from Spelinspektionen, the national regulatory authority. Currently, there are approximately 100 licensed companies operating in the market.

By 2024, the market has become clear, transparent, and strictly regulated, providing a safe and profitable opportunity for affiliate marketers to tap into a well-structured and reliable market.

Broad and Diverse Target Audience: The Advantage of Gambling Traffic in Sweden

According to statistics from start.io, Sweden has a significant number of active online gambling players, with the majority being men — approximately 74.4% of the total audience. Over half of the players (around 51.7%) are between the ages of 25 and 34, while about a quarter (25.9%) are young adults aged 18 to 24.

Sweden ranks 16th in the world for GDP per capita, indicating a high level of disposable income among its players. 

According to the “Gambling Market in Numbers 2022” report by Spillemyndigheden, Sweden holds the top position among European countries for the percentage of the population engaged in gambling. This high level of participation underscores the significant market potential in Sweden for online gambling operators.

Market Insights: Payouts and Top Casinos in Sweden

To succeed in the Swedish gambling market, it’s important to know the key factors that drive it. This section covers the essentials, from payment methods to top casinos, giving you the insights needed to make informed decisions and boost your performance.

Popular Casino Games and Slots in Sweden

These slots are widely recognized for their popularity in Sweden, featuring top-notch graphics, engaging gameplay, and rewarding bonus features. The list is compiled from leading source that track gaming trends and preferences in the Swedish market casinowow.com. 

Here is a table of the top slot games in Sweden for 2024, based on reliable data:

Common Payment Methods for Gambling Audiences in Sweden 

Swedish gamblers have high expectations not only for the quality of games but also for the convenience of payment methods. Security, speed, and simplicity are key factors that influence their choice of payment options. 

Below are the most popular payment methods preferred by Swedish users:

• Trustly
  Trustly is one of the most popular payment methods in Sweden. This service allows users to make instant bank transfers without needing to register or use cards. Deposits and withdrawals happen almost instantly, making it a top choice for many players.
• Swish
  Swish is a mobile app for instant transfers, developed by Sweden’s largest banks. Its popularity stems from its simplicity — payments can be made using just a phone number.
• Credit and Debit Cards
  Traditional payment methods like credit and debit cards are still widely used. Swedish players often use Visa and Mastercard to top up their online casino accounts.
• Skrill and Neteller
  E-wallets like Skrill and Neteller are favored by Swedish gamblers due to their flexibility and transaction speed. These wallets make it easy to manage gaming budgets and perform quick transactions.
• PayPal
  While PayPal is less commonly used than other methods, it remains a reliable option for Swedish players, offering a secure and convenient way to handle payments.

These payment methods are essential for ensuring a smooth and secure gaming experience for Swedish users, meeting their expectations for high-quality service.

Best Traffic Sources for Gambling Offers in Sweden

Driving traffic to gambling offers in Sweden requires a strategic approach tailored to the market’s unique demands. For affiliate marketers, finding high-quality traffic and the right methods to buy gambling ad traffic in Sweden is a primary challenge. 

While platforms like Facebook Ads, Google Ads are popular choices, they can be expensive and are often subject to strict regulations. Native ads and email marketing also offer potential, but they require more expertise and can be harder to scale quickly.

For a more accessible and cost-effective option, especially for beginners, push traffic and pop traffic are ideal solutions. When used through specialized advertising networks like ROIads, these formats offer a straightforward and affordable way to drive traffic to gambling offers.

ROIads at a glance

• Massive Reach: 900 Billions of impressions every month
• Global Coverage: Operating in over 220 countries
• Versatile Formats: Supports both push and pop ads
• Top Features: Simple campaign setup, comprehensive stats, and strong fraud protection, advanced AI-driven technologies.

Driving Traffic to Gambling Offers: Push Notifications

Push notifications are one of the most trusted and effective formats to advertise gambling traffic. They appear just like regular notifications from apps and social networks, which builds trust with users. An important aspect is that users voluntarily subscribe to receive these push notifications, increasing engagement.

In ROIads ad network, push advertising offers high efficiency at a relatively low cost. The recommended cost per click (CPC) for gambling campaigns in Sweden starts at $0.37, allowing you to reach a large number of users with minimal expenses. This makes push notifications a cost-effective way to generate quality traffic and achieve higher ROI.

Driving Traffic to Gambling Offers: Pop Ads

Pop ads are another effective way to attract gambling advertising traffic in Sweden. This format opens in a new window, either under or over the current one, making them highly noticeable to users. They also offer flexibility, as they are compatible with a wide range of content types. This allows users to return to your offer later, once they’ve completed their current tasks, ensuring your ad remains in their view.

On ROIads, the cost per thousand impressions (CPM) for popunder campaigns starts at $1.44. This makes popunder ads an affordable and efficient tool for driving traffic, helping you reach a broad audience while maintaining budget efficiency.

Step-by-Step Guides for Launching Campaigns on ROIads

We also offer comprehensive step-by-step guides to help you successfully launch pop and push campaigns. These guides provide all the necessary information — from setting up targeting and creatives to optimizing campaigns for maximum ROI. 

Examples of Top Creative Approaches for Driving Gambling Traffic in Sweden

Creating effective ad creatives for gambling promotions requires a deep understanding of the specific region you’re targeting. 

In Sweden, there are unique characteristics and preferences that should be considered to engage the audience effectively. In this section, we’ll explore several proven methods for promoting online casinos in Sweden that have shown success in practice.

Gambling Creatives for Push Notifications

To maximize the impact of your push notification campaigns in Sweden, focusing on these proven approaches can be highly effective:

• Welcome Bonuses
  A great way to attract new players to online casinos is by offering enticing welcome bonuses. Creatives that highlight bonuses for registration, first deposits, or promise free spins work particularly well in Sweden. These offers often serve as the primary motivator for users to try out a new platform, making them an essential component of effective push notification campaigns.

• Popular Slot Characters
  In online gambling, just like in any other industry, certain trends emerge — popular games, slots, and brands tend to dominate the market. Players often prefer characters and themes they are already familiar with, which is why it’s beneficial to know which online casinos and slot games are currently well-known in Sweden. Using this information in your advertising campaigns can help build trust and attract more players.

Important Detail: Sweden is a Tier 1 country, where players engage in online casinos not to earn money, but for enjoyment and entertainment. In such markets, when you advertise gambling traffic, it’s crucial to focus on high-quality games and services that provide players with positive emotions and a great experience. Keeping this in mind when creating your ad creatives is essential for success.

Gambling Landings for Pop Ads

The landing pages for pop ads in Sweden shall be visually appealing but maintain a restrained design. They focus on a clean, organized layout that ensures easy navigation. Eye-catching graphics are used to draw attention, but without overwhelming the user. 

Clear calls-to-action are prominently placed, guiding users smoothly towards engaging with the available gambling options. This approach balances aesthetic appeal with functionality, creating an efficient and user-friendly experience.

Tips for Launching and Optimizing Gambling Campaigns in Sweden with ROIads

Now that you have a solid understanding of the Swedish gambling audience, traffic sources, and effective creative approaches, here are a few more simple tips to help you achieve the best results:

1. Consult Your Account Manager
   Your account manager at ROIads can assist with campaign setup, selecting the optimal bid, and even providing whitelists for specific offers and geos. This support can significantly simplify the launch process and increase your chances of success.
2. Leverage Advanced Targeting Tools
   Use advanced targeting tools to define your audience precisely in the Swedish market, where personalized, high-quality ads are expected. When launching your campaigns, target users on top browsers like Chrome and Safari, and focus on those with their browser language set to Swedish. This approach increases your campaign’s relevance and boosts conversion rates. To access these advanced settings, click the yellow button at the bottom of the page during the campaign launch.
3. Separate Campaigns for Mobile and Desktop
   Ad bid rates can differ between mobile and desktop devices, even when targeting the same sources and geos. Therefore, it’s better to run separate campaigns for each device group to manage bids more precisely and maximize your returns.
4. Focus on the Recommended CPM/CPC
   Use the predicted bid rate in your dashboard as a guide: if you set it too low, you may not get impressions. It’s also wise to avoid setting the minimum bid; instead, start slightly higher and gradually increase the bid to achieve your desired KPIs.

These tips will help you set up your campaigns more easily and quickly, improving their efficiency while reducing risks.

Even More Guides for Launching Profitable Campaigns on ROIads

If you’re looking for more resources on how to effectively work with other verticals, you’ll find plenty of useful materials here:

• How to Advertise Nutra on Push Ads
• How to Advertise Antiviruses on Push Ads
• How to Run Betting on Push Ads
• How to Run Dating on Push Ads

Conclusion

To successfully launch gambling ads traffic in Sweden, it’s essential to consider all aspects — from understanding the audience and creating engaging creatives to properly setting up and optimizing your campaigns. 

With ROIads, you have all the necessary tools and support to achieve outstanding results. Start by registering and test our Sweden guide today to maximize your campaign’s potential!