August 06, 2024
How to Launch Push Notification Ads Campaign in 2024
August 19, 2024
The gambling industry in Sweden is currently experiencing significant growth. The laws introduced in 2019 are designed to protect consumers and ensure fair play, creating a highly controlled environment. If you plan to buy gambling ad traffic in Sweden and drive it to gambling campaigns, it’s crucial to understand the market’s specifics and choose effective tools.
Among the most powerful tools for driving traffic in this market are push and pop ad formats. These formats allow for precise audience targeting, which is particularly important given Sweden’s strict regulatory environment.
In this article, experts from the ROIads advertising network will guide you on how to effectively launch push and pop campaigns to attract Swedish traffic in the gambling vertical. You’ll learn about the unique aspects of the Swedish market, its regulations, and receive recommendations on creatives and targeting strategies.
To effectively promote gambling in Sweden, it’s crucial to understand the unique aspects of the local market. The country strictly regulates the iGaming industry, imposing high standards on operators. Additionally, it’s essential to consider the preferences of Swedish players and the competitive landscape.
Since January 2019, Sweden has implemented a new gambling law. All operators wishing to offer gambling services to Swedish consumers must obtain a license from Spelinspektionen, the national regulatory authority. Currently, there are approximately 100 licensed companies operating in the market.
By 2024, the market has become clear, transparent, and strictly regulated, providing a safe and profitable opportunity for affiliate marketers to tap into a well-structured and reliable market.
According to statistics from start.io, Sweden has a significant number of active online gambling players, with the majority being men — approximately 74.4% of the total audience. Over half of the players (around 51.7%) are between the ages of 25 and 34, while about a quarter (25.9%) are young adults aged 18 to 24.
Sweden ranks 16th in the world for GDP per capita, indicating a high level of disposable income among its players.
According to the “Gambling Market in Numbers 2022” report by Spillemyndigheden, Sweden holds the top position among European countries for the percentage of the population engaged in gambling. This high level of participation underscores the significant market potential in Sweden for online gambling operators.
To succeed in the Swedish gambling market, it’s important to know the key factors that drive it. This section covers the essentials, from payment methods to top casinos, giving you the insights needed to make informed decisions and boost your performance.
These slots are widely recognized for their popularity in Sweden, featuring top-notch graphics, engaging gameplay, and rewarding bonus features. The list is compiled from leading source that track gaming trends and preferences in the Swedish market casinowow.com.
Here is a table of the top slot games in Sweden for 2024, based on reliable data:
| Game Providers | Slot Games |
| NetEnt | Starburst |
| Play’n GO | Book of Dead |
| Yggdrasil | Vikings Go Berzerk |
| Quickspin | Sakura Fortune |
| Pragmatic Play | Sweet Bonanza |
| Red Tiger | Gonzo’s Quest Megaways |
| Microgaming | Immortal Romance |
| Thunderkick | Esqueleto Explosivo |
| Evolution Gaming | Lightning Roulette |
| Big Time Gaming | Bonanza |
Swedish gamblers have high expectations not only for the quality of games but also for the convenience of payment methods. Security, speed, and simplicity are key factors that influence their choice of payment options.
Below are the most popular payment methods preferred by Swedish users:
These payment methods are essential for ensuring a smooth and secure gaming experience for Swedish users, meeting their expectations for high-quality service.
Driving traffic to gambling offers in Sweden requires a strategic approach tailored to the market’s unique demands. For affiliate marketers, finding high-quality traffic and the right methods to buy gambling ad traffic in Sweden is a primary challenge.
While platforms like Facebook Ads, Google Ads are popular choices, they can be expensive and are often subject to strict regulations. Native ads and email marketing also offer potential, but they require more expertise and can be harder to scale quickly.
For a more accessible and cost-effective option, especially for beginners, push traffic and pop traffic are ideal solutions. When used through specialized advertising networks like ROIads, these formats offer a straightforward and affordable way to drive traffic to gambling offers.
ROIads at a glance
Push notifications are one of the most trusted and effective formats to advertise gambling traffic. They appear just like regular notifications from apps and social networks, which builds trust with users. An important aspect is that users voluntarily subscribe to receive these push notifications, increasing engagement.
In ROIads ad network, push advertising offers high efficiency at a relatively low cost. The recommended cost per click (CPC) for gambling campaigns in Sweden starts at $0.37, allowing you to reach a large number of users with minimal expenses. This makes push notifications a cost-effective way to generate quality traffic and achieve higher ROI.
Pop ads are another effective way to attract gambling advertising traffic in Sweden. This format opens in a new window, either under or over the current one, making them highly noticeable to users. They also offer flexibility, as they are compatible with a wide range of content types. This allows users to return to your offer later, once they’ve completed their current tasks, ensuring your ad remains in their view.
On ROIads, the cost per thousand impressions (CPM) for popunder campaigns starts at $1.44. This makes popunder ads an affordable and efficient tool for driving traffic, helping you reach a broad audience while maintaining budget efficiency.
We also offer comprehensive step-by-step guides to help you successfully launch pop and push campaigns. These guides provide all the necessary information — from setting up targeting and creatives to optimizing campaigns for maximum ROI.
With these resources, you’ll have everything you need to confidently navigate the process and achieve the best possible results on the ROIads platform:
Creating effective ad creatives for gambling promotions requires a deep understanding of the specific region you’re targeting.
In Sweden, there are unique characteristics and preferences that should be considered to engage the audience effectively. In this section, we’ll explore several proven methods for promoting online casinos in Sweden that have shown success in practice.
To maximize the impact of your push notification campaigns in Sweden, focusing on these proven approaches can be highly effective:
Important Detail: Sweden is a Tier 1 country, where players engage in online casinos not to earn money, but for enjoyment and entertainment. In such markets, when you advertise gambling traffic, it’s crucial to focus on high-quality games and services that provide players with positive emotions and a great experience. Keeping this in mind when creating your ad creatives is essential for success.
The landing pages for pop ads in Sweden shall be visually appealing but maintain a restrained design. They focus on a clean, organized layout that ensures easy navigation. Eye-catching graphics are used to draw attention, but without overwhelming the user.
Clear calls-to-action are prominently placed, guiding users smoothly towards engaging with the available gambling options. This approach balances aesthetic appeal with functionality, creating an efficient and user-friendly experience.
Now that you have a solid understanding of the Swedish gambling audience, traffic sources, and effective creative approaches, here are a few more simple tips to help you achieve the best results:
These tips will help you set up your campaigns more easily and quickly, improving their efficiency while reducing risks.
If you’re looking for more resources on how to effectively work with other verticals, you’ll find plenty of useful materials here:
To successfully launch gambling ads traffic in Sweden, it’s essential to consider all aspects — from understanding the audience and creating engaging creatives to properly setting up and optimizing your campaigns.
With ROIads, you have all the necessary tools and support to achieve outstanding results. Start by registering and test our Sweden guide today to maximize your campaign’s potential!
