Pop up traffic is one of the most popular and profitable formats in affiliate marketing. It delivers massive volume at affordable prices and is perfect for testing new offers and scaling winning campaigns. Plus, pop-up ads immediately capture users’ attention, encouraging interactions, and work well on any device and across different verticals and geos, delivering great results.
That’s why advertisers actively use pop up traffic to promote various offers with maximum profit. How to achieve that? ROIads ad network experts created this comprehensive guide to help you master this format and achieve the highest ROI. You’ll learn the best pop-up traffic sources, top geos and verticals for pop traffic advertising, and practical advice on how to launch a successful pop campaign and turn clicks into conversions.
Types of Pop Traffic in Affiliate Marketing: Popups vs. Popunders
Pop traffic comes in two main formats: pop-ups and pop-unders. While both go under the same name “pops”, they’re very different and suit different offers.
Popup Ads: How They Work and When to Use
A pop-up ad looks like a new browser window or tab that opens directly on top of the page the user is viewing. It appears instantly and can be triggered by different actions: when a user lands on a website, clicks somewhere, scrolls down the page, or decides to leave.
The popup covers the content underneath, grabbing immediate attention and forcing the user to see your offer before they can continue browsing. That’s why many consider this format annoying and intrusive. However, pop up traffic still works well and delivers good results, especially for time-sensitive promotions and impulse-driven offers where quick decisions matter.
Popunder Ads: How They Work and When to Use
A popunder ad is a landing page that opens behind the main tab a user is viewing in their browser. It loads subtly in the background alongside the main window and stays hidden until the user closes or minimizes their current tab.
Popunder traffic usually converts better because users aren’t annoyed by interruptions and discover the ad when they are ready to interact, which leads to higher engagement rates. The format is ideal for competitive offers where users need more time to think and explore the benefits before conversions.
Understanding the difference is key to choosing the right format for your pop traffic campaign and achieving the desired profits. Use pop up traffic for quick conversions and opt for popunder ads for longer funnels.
Best Pop Up Traffic Sources in 2025 – Ad Network Comparison Table
Pop-up traffic varies in quality, and the ad network you choose as a source makes a critical impact. The best networks invest in anti-fraud protection and work with verified publishers to ensure your budget goes on real traffic, without bots.
When selecting, you should also consider pricing, CPM rates, daily traffic volume, optimization features, and the availability of personal support. To help you pick the right option, we reviewed the top 6 ad networks with quality pop-up traffic and compared all key factors in one table:
| Ad Network | Minimum Deposit | Minimum CPM | Key Features |
| ROIads | $250 | $0.5 | Premium traffic for Gambling, Betting, Dating, VPNs, Finance, 900M daily impressions, personalised support, AI Bidding Technology, Micro bidding, CPA Goal optimization. |
| RichAds | $150 | $0.5 | AI-driven automation, advanced segmentation, premium pop traffic sources for major verticals. |
| PropellerAds | $100 | $0.01 | Massive traffic reach, extensive targeting options, one of the largest ad networks. |
| Adsterra | $100 | $0.5 | 50,000+ partners, Smart CPM, CPA Goal, Custom Bidding, quality pop up traffic. |
| HilltopAds | $100 | $0.3 | Real-time fraud prevention, anti-adblock solutions, strong geo coverage. |
| Adcash | $100 | $0.5 | Machine learning optimization, global reach, multiple ad formats, bot-free traffic. |
Each network has its strengths and can be a good choice depending on your goals. However, for most campaigns you’ll need only three factors: premium pop up traffic, advanced optimization tools and personalized support. That’s what makes ROIads the #1. It balances quality and affordability and excels at fraud prevention, providing exclusive pop up traffic sources for your offers.
Why Buy Pop Up Traffic at ROIads Ad Network
ROIads stands out as a premium ad network built specifically for scaling high-performing push and pop traffic campaigns. The platform has an exclusive publisher base, ensuring cleaner traffic and higher conversion rates. With powerful optimization tools and full transparency in statistics, ROIads is one of the most reliable pop up traffic sources on the market.
ROIads benefits:
- Top ad formats: ROIads works with pop and push traffic, which proves to be effective across various verticals, including Gambling, Betting, Dating, Soft & Utilities, VPN and more.
- Dedicated expert support: Every advertiser depositing over $500 gets a personal account manager who assists with campaign setup and optimization strategies. They can also provide free creative sets and ready-to-use whitelists, made specifically for your offer.
- AI-driven optimization: ROIads’ AI Bidding Technology automatically identifies the most profitable pop up traffic sources and adjusts bids in real time, so you get top-quality traffic at the lowest cost.
- Precise bid control: The Micro Bidding feature lets you fine-tune bids at the source level. Scale what converts and block ineffective traffic sources to avoid budget waste.
- CPA Goal feature: The CPA Goal strategy dynamically filters traffic and optimizes bids to focus on sources that deliver conversions at or below your target CPA.
- Automation with Optimization Rules: Set custom rules to automatically pause underperforming creatives, targeting segments, and campaigns, saving time and budget with minimal manual intervention.
Top Geos and Verticals for Pop-Up Advertising
Pop traffic is incredibly versatile and works in virtually every country and niche. From Tier-1 markets with high payouts to developing regions with massive volume, pop ads bring conversions and help advertisers maximize ROI. That said, you still should match pop up traffic to the right GEO and vertical to achieve the best results. Let’s see where to use pop ads on ROIads.
Top Geos for Pop Ads at ROIads
The best regions to advertise with pop traffic are India, Indonesia, Brazil, China, and Ukraine. These countries deliver high traffic volume, strong user engagement, and competitive bid prices that let you scale campaigns profitably. India and Indonesia excel in mobile traffic for App Installs and Sweepstakes, Brazil converts well for Dating and Gambling, China is popular for iGaming, and Ukraine provides quality pop up traffic for Gambling and Betting.
Top Verticals for Pop Ads at ROIads
Pop traffic excels in verticals that need mass reach and quick user actions. For instance, Gambling and Betting pop up advertising drives instant engagement by creating urgency around limited welcome bonuses and live sports events. The Software & Utilities vertical (antivirus, VPN) converts well on pop ads emphasizing on device security threats. Dating offers benefit from broad coverage and a simple sign-up process created by clean landing pages. Finance offers also work well with pop up traffic, reaching users who are already interested in financial products.
Setting Up Pop Traffic Campaigns: Step-by-Step Guide
Pop up traffic delivers impressive results when you combine the right ad network with a solid optimization strategy. However, many advertisers see positive ROI already within days when they launch campaigns the right way. Let’s see how to achieve that and buy pop traffic on ROIads effectively:
- Select the Format
Once you’ve signed up and logged in to ROIads, you’ll land on the format selection page. Choose “Pop” as your ad format to access campaign settings.
- Prepare Landing Pages and Pre-landers
Your landing page design heavily influences whether pop up traffic converts or bounces. The key to success is tailoring your landing pages and pre-landers to local languages and cultural preferences. Plus, use a clean, simple design with minimum content and a clear CTA, so the user instantly understands what action to take.
You can test different strategies, messaging, and CTA placements simultaneously to discover what converts best.
See our pop ad examples for inspiration:
- Choose Optimization Strategy
For your first campaign run on ROIads, select AI Bidding as it automatically adjusts bids to deliver the best pop up traffic and maximize ROI. The AI focuses on traffic volume and quality, which are important in tests. Once you’ve gathered conversion data and understand your audience, you can switch to a CPA Goal strategy to keep conversions under your target price level. It will give you more control over profitability.
- Add Postback Tracking
Set up conversion tracking through postback URLs to receive real-time conversion data. ROIads integrates with several top trackers, including Keitaro, RedTrack, and BeMob, so that you can add any to your campaign.
- Configure Targeting
Use ROIads’ targeting options to reach your target audience. You can set GEO, device type, time of day, operating system, connection type, internet service providers (ISPs), mobile carriers, and browser language.
Pro tip: Create separate campaigns for each major targeting variation to track performance accurately and adjust bids accordingly.
- Set Budget and CPM Bids
When setting your CPM bid, ROIads provides a recommended bid based on your target country. Use it as a suggestion, but bid higher to buy quality pop up traffic. The minimum CPM bid is $0.5. We also recommend setting a daily budget of at least $25 to generate enough data for informed optimization decisions.
- Launch, Monitor Traffic Quality and Optimize
After completing the setup, launch your campaign and let it run for at least 24-48 hours, monitoring the traffic quality. Check CTR, CR, bounce rate, and engagement time and block sources that consistently underperform. You can ask your account manager for whitelists to start with effective pop up traffic sources. You can also use the Micro Bidding feature to increase bids on high-converting sources and increase volume.
That’s just the basic steps you need to know to advertise with pop up traffic. For more detailed instructions and advanced strategies, read our complete guide on How to set up pop ad campaigns on ROIads.
Real Cases: Successful Pop Campaigns
We’ve said many times that pop traffic is one of the most effective ad formats for affiliate campaigns, and we have proof. Check out our gambling in Malaysia case study and see how a well-optimized pop campaign delivered a 180% ROI. We break down the strategies, optimization tactics, and tools that made it work, so you can replicate results, or even surpass them.
Conclusion
Pop up traffic offers an affordable, high-volume solution for affiliate campaigns across multiple verticals and audience segments. This format can reach millions of users quickly and effectively engage them to increase conversions. You just need to choose the right ad network with quality pop up traffic sources and reliable optimization tools.
ROIads stands out as the premier choice among pop ad networks. With exclusive publishers, expert support, AI Bidding and CPA Goal optimization, ROIads provides everything needed to build and scale winning campaigns.
Sign up for ROIads today and gain more profit from premium pop traffic.
FAQ
What is pop up traffic and how does it work?
Pop up traffic comes from pop ads that open in a new browser window or tab triggered by a user action (click, scroll). Pop ups appear over the main page and cover the content behind, grabbing immediate attention.
Where can you buy pop up traffic in 2025?
The best pop up traffic sources in 2025 include ROIads, RichAds, PropellerAds, and Adsterra. These ad networks offer large traffic volumes, advanced targeting, anti-fraud filters, and powerful optimization tools like Micro Bidding, SmartCPM, and AI Bidding.
What verticals perform best with pop up traffic?
Pop up traffic works best for impulse-driven verticals, including Gambling, Betting, and Sweepstakes. It also may convert well in Utilities, Dating, and Finance if optimized right due to massive reach and instant visibility.
How to optimize pop up traffic campaigns for ROI?
To improve ROI in pop up traffic campaigns set right GEO and technical targeting (device, OS, browser), use whitelists, and leverage Micro Bidding to adjust bids on a source level. Top ad networks, like ROIads, also offer personalized support to help you reach your performance goals, taking into account your specific offer and campaign setup.
