Top 10 European Ad Networks for Affiliate Marketing in 2025

Top EU ad networks 2025: ROIads, RichAds, PropellerAds, Adsterra, FatAds, Clickadu, ExoClick, AdMaven, MGID, Adcash. These networks offer verified traffic, transparent bidding and AI Bidding & CPA optimization. Choose networks that match your goals, geos and budget — real-time stats, clean sources and strong ROI over size or popularity.

The European digital ad market is getting more competitive. Affiliate marketers and media buyers are testing new advertising platforms, looking for stable ROI and transparent performance tools. Choosing the right ad network in 2025 isn’t about who’s the biggest. It’s about who delivers real traffic, clean clicks and steady conversions.

In this list of top European ad networks, we focus on platforms that show consistent results for both publishers and advertisers. They offer quality traffic, flexible bidding models and clear campaign stats. Let’s dive in!

European Market of Advertising in 2025

The European ad market in 2025 is mature but still full of opportunities. Advertisers spend more on performance channels, affiliates focus on measurable traffic and ROI. The gap between brand and performance campaigns is shrinking.

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Push and pop formats are popular because of scale and low entry cost. CPA and CPC models dominate most EU geos as advertisers prefer to pay for clicks or actions rather than impressions. Networks that combine clean traffic with transparent bidding systems stand out — they help affiliates optimize faster and cut losses on poor performing sources.

GDPR and other privacy laws still shape how ad campaigns run. Networks with verified publishers and clear data policies have an edge. For affiliates, this means fewer risks and more stable conversions.

Overall, Europe is one of the best regions for media buyers who value long-term campaigns and consistent performance. The key is finding the right ad network that matches your traffic goals and budget.

List of 10 Best Ad Networks in Europe 2025

Here’s a quick overview of the best European networks to test this year. These advertising platforms offer reliable traffic sources, transparent bidding, and stable performance across popular verticals like gambling, dating, utilities, and finance.

Each of these networks work with affiliates and advertisers who want high-performance campaigns in the European market. They differ in traffic types, optimization tools and minimum deposit levels — but all focus on improving clicks, conversions and overall ROI.

1. ROIads — One of the Best Ad Networks for Affiliate Marketing

ROIads is a top European network for performance and transparency. Built for affiliates who want clean traffic, real-time stats and full control over bidding. Works best with push and pop formats — stable conversions and scale across geos.

Useful details and features:

• The Traffic Quality: all the publishers get vetted, which keeps bot clicks at bay and your ROI stable as a rock.
• Optimization Tools: their AI bidding technology is clever, shifting budget to the high achievers; while their Micro bidding allows you to fine tune bids for specific sites and placements.
• Optimization Rules: automate optimization with custom rules — pause weak creatives, blacklist low-performing sources, and manage budgets without manual work.
• CPA Goal Mode: helps you hit your target ROI by balancing conversions and cost in real time — it’s like having a personal accountant for your ads.
• Fast Track Moderation: campaigns usually go live within minutes, even when the rest of the world is busy.
• Support Team: anyone putting in $500 or more gets a personal manager who’ll help with your ad creatives and strategy.
• Top Geos: they do particularly well in France, Germany, Italy, Spain, and the Netherlands — although they have a global reach.
• Verticals: their main areas are gambling, dating, utilities, antivirus, and finance.
• Formats: they run push and pop — and they work well on both mobile and desktop.

Check out the details of each ROIads’ feature using the icons below:

AI Bidding
Technology

CPA
Goal

Micro
Bidding

Premium
Traffic

Optimization
Rules

After registration, the dashboard provides insights for 150+ geos, including available traffic volumes, average and top CPC/CPM rates, win rate statistics, and segmentation by format as well as traffic type (desktop or mobile).

2. RichAds

RichAds is a tried and tested European network that’s been around for ages and has got a solid reputation. It’s used by affiliates all over the world because of its focus on traffic transparency and scale. They specialise in push, in-page push and pop formats, and with a massive publisher base and a load of precise targeting tools, they’ve got a winning formula.

Useful details and features:

• Traffic coverage: strong across Europe and Tier-1 geos, with verified publishers and strict traffic checks.
• Formats: Push, In-Page, Popunders, Native ads, Direct Click, and even ads for Telegram.
• Optimization Tools: automated rules, performance zones and audience segmentation let you fine tune your campaigns.
• Smart Algorithms: they use machine learning to get better and better over time – it’s like having your own personal super smart assistant.
• CPA Goal: automatically adjusts your bids to get you to your target CPA while keeping your margin safe.
• Micro Bidding: allows you to bid individually on specific sources to give you that extra boost to your ROI.
• Testing Flexibility: supports both CPC and CPM models — which is great for both direct advertisers and affiliate teams.
• Support and Learning: they’ve got a RichAds Academy, loads of case studies to help you learn and personal managers who have niche experience to help you.
• Getting Started: A minimum deposit of just $100.

3. PropellerAds

PropellerAds is one of the biggest ad networks around — and a lot of affiliates love them because they can get huge volume of traffic with automated optimization. They cover almost every country under the sun and they’ve got ad formats that perform well in just about any niche. They’re known for delivering stable campaigns and making it super easy to get started, which is why they’re a popular choice for testing new offers.

Useful details and features:

• Formats: Telegram Mini Apps, Push Notifications, In-Page, Interstitial, Popunder, Survey Exit.
  Traffic Scale: 1 billion impressions daily, with a strong reach in Europe, especially in Germany, France and the UK.
• Automation Tools: their Smart Optimization and Auto Rules do the heavy lifting for you, automatically cutting out any low-performing areas.
• Bidding Models: CPC, CPM, and CPA — so you can pick the model that works best for you.
• Audience Targeting: by country, device, OS, browser, connection type, and subscription age.
• Anti-Fraud System: filters out any dodgy traffic in real time, so you get accurate conversion data.
• Self-Service Platform: easy dashboard and super simple campaign setup in under 10 minutes.
• Getting Started: minimum deposit of just $100.
• Best For: gambling, utilities and sweepstakes niches.

4. Adsterra

Adsterra is a well-known European network for both affiliates and direct advertisers. They focus on pop and in-page push formats with stable traffic from real users and wide geo reach. Clean sources, decent CR and easy campaign setup.

Useful details and features:

• Formats: Popunder, In-Page Push, Interstitial, Banner, Native Advertising, Social Bar.
• Traffic reach: global with strong activity in Europe, LATAM and Asia.
• Ad model: CPC, CPM, CPA.
• Smart targeting: by country, device, OS, browser and connection type.
• Anti-fraud tools: advanced traffic filtering to protect advertisers from bot traffic.
• Account management: dedicated managers for large advertisers and affiliate teams.
• Verticals: gambling, dating, software, utilities, mobile content.
• Min deposit: $100.
• Performance tip: Popunder traffic works great for low-payout CPA offers with fast conversions.

5. FatAds

FatAds is a European network known for their simple approach and clean traffic. They only offer push and pop formats which makes performance tracking easy and transparent. Good for affiliates who want to test high converting verticals without overspending on clicks.

Useful details and features:

• Formats: Push and Pop.
• Traffic quality: direct publisher connections for real users and consistent CTR.
• Bidding models: CPC and CPM with full control over daily spend.
• Geos: strong coverage in Europe and LATAM, with reliable Tier-2 performance.
• Optimization tools: fast stats updates and real-time bid adjustments for each zone.
• Support: responsive managers who understand affiliate goals and campaign logic.
• Verticals: gambling, dating, utilities, finance.
• Min deposit: $100.
• Performance insight: affiliates often note low CPC and good ROI when scaling push campaigns.

6. Clickadu

Clickadu is one of the oldest ad networks in Europe with experience in pop and video formats. They have a wide range of traffic sources and support multiple ad types which makes them a good choice for affiliates testing different funnels. They also have stable delivery and transparent reporting.

Useful details and features:

• Formats: Popunder, Banner Ads, Push Notifications, Instant Text Message, In-Page Push, Video Pre-Roll, SKIM.
• Traffic reach: global with solid volumes in European and Tier-1 geos.
• Models: CPM, CPC and SmartCPM for automated optimization.
• Optimization tools: zone targeting, frequency capping and device-based adjustments.
• Anti-fraud protection: automatic filters remove bots and low quality traffic before it reaches campaigns.
• Dashboard: detailed stats by source, geo and device for better bid control.
• Verticals: utilities, gambling, dating, sweepstakes, software.
• Min deposit: $100.
• Performance tip: SmartCPM works great for affiliates who want to balance cost and conversion rate across multiple geos.

7. ExoClick

ExoClick is one of the largest ad networks in Europe, with reach in mainstream and adult traffic. Used by experienced affiliates who need flexible targeting and big volumes. They offer detailed analytics and bidding tools to control performance and ROI.

Useful details and features:

• Available formats: Popunder, Banner, Native, Video, Interstitial, In-Stream, Redirect.
• Traffic scale: serve over 12 billion ad impressions per day.
• Working with money: CPM, CPC, and CPA.
• Getting the most out of your campaign: smart bid, keyword targeting, and frequency caps to help you really dial in your ad efforts.
• The control panel: full control over your creative assets, placements, and performance zones.
• Traffic handling: separate adult and mainstream traffic.
• Compliance: GDPR-compliant.
• Getting started: you’ll need to put in at least $200 to get going.
• Types of campaigns: they handle the usual suspects — gambling, dating, adult, entertainment, crypto, gaming.

8. AdMaven

AdMaven is an old-timer in the ad network world — been around for ages and knows how to get the job done in Europe and other places. They’re all about helping affiliates and advertisers get conversions without all the hassle of complicated setup or long moderation.

Useful details and features:

• Formats: Pop, Push, Interstitial, In-Page, Content Locker.
• Traffic sources: direct publishers and large partner networks with strong EU focus.
• Models: CPM, CPC, and CPA.
• Optimization tools: automatic traffic filtering and conversion-based adjustments.
• Anti-fraud protection: real-time system removes invalid clicks before billing.
• Ease of use: quick campaign approval and detailed stats dashboard.
• Verticals: gambling, finance, utilities, software, mobile apps.
• Min deposit: $100.
• Performance tip: pop campaigns often show high CTR and fast conversions when combined with smart targeting by device and geo.

9. MGID

MGID is one of the most well-known native ad networks in Europe, and they’re all about high-quality traffic and brand-safe placements. Which is great if you’re looking for long-term results from your affiliates or advertisers.

Useful details and features:

• Formats: Native, Push, Display, Video.
• Traffic quality: premium publishers, verified manually to ensure brand safety.
• Geos: strongest presence in European Tier-1 countries and North America.
• Models: CPC and CPM.
• Optimization: AI-powered engine analyzes audience behavior to improve CTR and conversion rate.
• Reporting: real-time analytics and conversion tracking through major affiliate trackers.
• Compliance: GDPR-ready and transparent about data usage.
• Min deposit: $100.
• Verticals: finance, e-commerce, nutra, software, content, betting.
• Performance tip: native ad headlines localized for each geo typically show higher engagement and ROI.

10. Adcash

Adcash has been around for ages, delivering a mix of pop, display, and native traffic across major EU markets. They’re all about performance-based advertising, and they’re pretty proud of their transparent reporting and smart bidding tech that can adapt your spend in real time to meet your campaign goals.

Useful details and features:

• Formats: Popunder, Push, Banner, Native, Interstitial.
• Traffic reach: strong in European and Tier-1 geos, with steady volumes from verified publishers.
• Models: CPM, CPC, and CPA.
• Smart Bidding: the system automatically adjusts bids for better ROI and lower acquisition cost.
• Dashboard: live stats with breakdown by placement, device, and geo for faster optimization.
• Anti-fraud tech: active click validation to prevent fake conversions.
• Compliance: full GDPR support and transparent traffic sources.
• Min deposit: €50.
• Verticals: utilities, finance, e-commerce, gaming, betting.
• Performance tip: small daily budgets can still perform well due to flexible bidding and fast feedback loops.

How to Choose a Top EU Ad Network

Finding a reliable ad network in Europe isn’t about getting swept up in all the hype — it’s about finding one that really delivers on data, control and steady performance. Here’s what to look out for before you launch your next campaign.

1. Traffic sources:
   Check if they work with direct publishers. That way you can be pretty sure the clicks aren’t fake and your ROI stays consistent.
2. Optimization tools:
   Look for AI bidding, CPA optimization, and Microbidding — those can save you a lot of time and money when you’re testing out new offers.
3. Real-time stats:
   Having fast reporting is key — it lets you react quickly, stop any low-performing zones, and boost your bids on the ones that are working.
4. Support quality:
   Personal managers who get what you’re trying to achieve can really help you scale faster and make the right choices when it comes to verticals.
5. Deposit and model flexibility:
   A low minimum deposit and support for CPC or CPA models can make all the difference — especially if you’re just starting out.
6. Compliance and transparency:
   EU traffic has to follow GDPR — so it’s a good idea to go with a network that verifies their publishers and is upfront about where your impressions are coming from.

A reliable ad network is one that doesn’t just sell you clicks — but helps you manage your risk, test smarter and reach consistent conversions.

FAQ: What People Also Ask About Top Ad Networks in Europe in 2025

❓What are the top ad networks in Europe?

To be honest, the top European networks in 2025 are a bit of a mixed bag — but ROIads, RichAds, PropellerAds, Adsterra, FatAds, Clickadu, ExoClick, AdMaven, MGID, and Adcash are among the ones that are consistently performing well. These networks all combine good traffic sources with fair pricing models and useful optimization tools.

❓Which European ad networks work best for affiliates?

For affiliates, the most effective European networks are probably ROIads, RichAds and FatAds. They specialise in push and pop formats, give you transparent stats, and include smart bidding tools like AI Bidding and CPA Goal — which can help affiliates keep costs down, boost conversions and scale campaigns faster.

❓How to choose the right ad network in Europe?

Pick a network that fits your goals and budget. Look for verified publishers worldwide, real-time stats, and support for CPA or CPC models. It’s best to start with small test campaigns, check conversion rates, and build your own list of top-performing traffic sources before scaling..

Final Thoughts

The European ad market in 2025 keeps growing, but it’s also more demanding. Affiliates and advertisers who want real ROI need to work with platforms that value transparency and data over empty promises.

Each one of these networks has a clear idea of what they do well, but a few stand out — ROIads and RichAds are rocking with their smart bidding tools and that all-important clean traffic, whether we’re talking push and pop or other formats. PropellerAds and Adsterra on the other hand are about as solid as they come when it comes to scale and testing volume. Meanwhile, FatAds and Clickadu are charging in with their competitive rates and super quick set up process. ExoClick and AdMaven bring a bit of variety to the mix, while MGID and Adcash are still top of their game with native and display ad formats.

The thing is, there isn’t one single ‘best’ ad network in Europe — results all depend on your specific niche, location and budget. What really matters is testing, analysing and constantly tweaking and optimising — its consistency that’s gonna beat luck in the long run.