Where to Buy Push Notification Traffic: Complete Advertiser’s Guide
August 26, 2024
Are you planning to launch an ad campaign using push notifications and want to know how to buy push traffic effectively? We’re here to tell you everything you need to know! Push notifications remain one of the most effective ways to engage with your audience. With push ads, you can deliver notifications directly to users’ device screens, ensuring high engagement and conversion rates.
The ROIads ad network team of experts has prepared an article that will guide you step by step on how to purchase push ads effectively and what measures to take for a successful campaign. Let’s get started!
What Are Push Ads? Key Characteristics
Let’s begin by discussing the advantages of push notifications and why you should consider this advertising tool:
Push Notifications Engage Users Directly This type of advertising interacts with users directly, unlike other formats. Its main uniqueness lies in its ability to appear directly on the user’s device, regardless of whether they are currently using an app or browsing a website. The attention of your target audience is immediately yours!
Users Opt-In Voluntarily Another feature unique to push notifications is that users themselves consent to receiving these notifications. This positively impacts conversion rates. This advantage applies primarily to classic push notifications (we will discuss their variations below).
Flexibility in Settings and Low Cost Launching push ads often works on a CPC (Cost Per Click) model, ensuring their affordability for advertisers with various campaign budgets. Compared to other formats, push ads are one of the most cost-effective options in ad networks where push traffic is purchased.
Wide Targeting Capabilities Modern advertising networks offer a wide range of targeting tools, allowing you to target your audience based on various parameters such as geo, browser language, devices, network connection type, and more.
By leveraging these advantages, push advertising can become a key component of your digital marketing strategy, helping you launch campaigns and buying push traffic to achieve your business goals.
Types of Push Notifications
Push advertising is not just a versatile tool but also a flexible format that offers various methods for delivering messages to users. Now, let’s dive in and explore what are push ads and the different types they come in.
Classic Push: Features and Benefits
Classic push notifications are the most common type and are familiar to most users. These notifications are sent to devices via web browsers or mobile apps. They appear on the screen as a small window with text, an image, and a link.
Key Features of Classic Push Notifications:
Instant Delivery: Messages are sent instantly and appear on the screen immediately, regardless of whether the browser/app is open on the user’s device.
Voluntary Opt-In: The fact that users opt-in to receive push notifications themselves positively affects conversion rates.
High Visibility: Notifications appear on top of any other windows, ensuring they are noticed.
Adaptive Format: Push notifications allow you to include text and images in the message, providing ample opportunities for creative experimentation in your advertising.
Availability in Ad Networks: Classic push notifications are supported by almost all major ad networks such as PropellerAds, Adsterra, ROIads, and many others.
In summary, this format is definitely useful if your goal is to quickly and effectively capture your audience’s attention. Using push notifications to quickly deliver important information to your audience, such as special offers, promotions, discounts, and news, could be a great idea.
In-Page Push Notifications: Features and Benefits
In-page push notifications are a relatively new type of push advertising. This format emerged in response to the limitations of classic push notifications. The main difference is that in-page push notifications do not require users to subscribe through a browser. Instead, these notifications appear directly on the web page the user is visiting.
A user can see an in-page push notification only on the page where the ad is running, not on top of any window in the browser, as with classic push notifications. Technically, it’s more of a banner ad that looks like a push notification.
Key Features of In-Page Push Notifications:
Wide Device Coverage: In-page push notifications work on any platform (including iOS). Classic push notifications may not be supported on some devices.
Fewer Restrictions: Users do not need to subscribe to notifications, which means the format has a potentially broader reach.
Native Appearance: These notifications look like part of the page, reducing user irritation and possibly positively impacting engagement rates.
In summary, since the in-page format can reach even iOS users, it becomes a good option for your campaigns aimed at attracting the widest possible audience.
Classic Push vs. In-Page Push: Which Format to Choose?
When choosing between classic and in-page push notifications, consider your goals and audience. Classic push notifications are suitable for quickly interacting with a subscribed audience. If you need to reach a broader audience, in-page push notifications might be more effective.
Sometimes, you don’t even have to choose. Simply run push campaigns of both types! Both formats can complement each other effectively, providing more comprehensive coverage and higher behavioral metrics. This strategy also provides a strong answer to where to buy push notification traffic that covers all bases.
Buying push traffic can become a powerful tool for your business, but the success of your campaign depends on the right strategy. Let’s go through the main steps that will help you effectively use this advertising format.
Step 1: Define Your Campaign Goals
Before diving into the buying of push traffic, it’s crucial to clearly define the goals of your advertising campaign. The objectives you set will determine the type of offers you choose and the overall format of your campaign.
What Goals Should You Consider?
Increasing Sales: If your primary goal is to drive direct sales of products or services, focus on creating compelling messages and using engaging creatives that immediately grab your audience’s attention. In this scenario, push notifications can be particularly effective for promoting special offers, discounts, or time-limited deals.
Acquiring New Customers: If you’re aiming to expand your customer base, consider broader targeting strategies. Push advertising allows you to quickly reach new audiences, which is especially valuable when launching new products or services. The ability to cast a wide net ensures that you capture interest from potential customers who may not have been aware of your brand.
Increasing Brand Awareness: For brand awareness, campaigns designed for extensive reach and repeated user interaction are more suitable. In-page push notifications can be particularly effective for this purpose, helping you achieve wide exposure, including among users who have not yet subscribed to your notifications. This approach ensures your brand stays top-of-mind for a larger audience.
By clearly defining these goals at the outset, you can tailor your push campaigns to achieve the desired outcomes, whether it’s driving sales, growing your customer base, or boosting brand recognition.
Step 2: Choosing a Platform to Buy Push Notification Traffic
The market offers a wide variety of advertising networks for purchasing push traffic, each with its own unique features and advantages. We’ve researched some of the most popular options and reviewed their key attributes:
RichAds is distinguished by its capacity to deliver high-quality traffic and the ability to customize campaigns for specific sectors such as gambling, financial services, and dating. The platform is equipped with advanced automation and campaign optimization tools, supporting a range of ad formats beyond just push and in-page push ads. Furthermore, RichAds provides access to a global audience, making it an excellent option for advertisers focused on precise industry targeting.
PropellerAds ranks among the largest platforms for push advertising, offering a diverse selection of formats, including both traditional and in-page push notifications. This network’s global coverage, coupled with its comprehensive targeting and optimization tools, makes it suitable for advertisers of various experience levels. Its adaptability and extensive reach position it as a preferred choice for those looking to efficiently manage large-scale campaigns.
Adcash is notable for its capability to bypass ad blockers, ensuring delivery of high-quality traffic across 196 countries. This platform is particularly beneficial for advertisers seeking to engage with an international audience. In addition to push notifications, Adcash supports a variety of ad formats, allowing advertisers to explore and diversify their campaign approaches.
Adsterra, generating over 30 billion impressions each month, offers vast global reach. The platform accommodates multiple ad formats, including in-page push, popunder, and video ads. With strong ad blocker protection, Adsterra maximizes the effectiveness of ad spending, making it a strong candidate for advertisers in search of comprehensive advertising solutions.
A standout feature of ROIAds is its AI-powered bid optimization technology, which selects the most relevant traffic from premium sources at the lowest possible cost for your offer. This automated system optimizes campaigns based on ad source performance, maximizing ROI without requiring manual input. Combined with advanced targeting and analytics tools, our ad network ensures precise audience segmentation and keeps you ahead of the competition.
Step 3: Setting Up Your Advertising Campaign to Buy Traffic
After choosing a platform and defining your goals, the next crucial step is setting up your advertising campaign. Let’s break down the key steps to launching an effective campaign using the ROIAds platform.
Select the Format: Once you’ve registered and logged in, you’ll be directed to the format selection page. Here, choose “Push Notifications” as your preferred ad format.
Make Creatives: Your creatives should be high-quality, engaging, and relevant to your target audience. The text of your push notifications should be concise and include a clear call to action, while images should capture attention and reinforce the main message.
Configure Targeting: Take advantage of the platform’s targeting options by setting parameters such as geo-location, device type, time of day, operating system, and connection type. ROIAds also offers advanced targeting by internet service providers (ISPs), mobile carriers, and browser language. It’s recommended to create separate campaigns for each targeting type, allowing you to track performance more precisely and adjust bids for the most converting audience.
Setting Budget and CPC Bids When setting your CPC bid, ROIads provides a recommended bid based on your target country. The minimum CPC bid is $0.003. We recommend setting daily budget limits of at least $25 and using the “Asap” option to ensure you receive traffic as soon as you have a winning bid.
In the ROIAds dashboard, there’s an “Insights” tab where you can find valuable data such as win rates, total impressions, and average CPC across different geos.
For more detailed information on launching push campaigns with ROIAds, refer to our comprehensive guide. It includes valuable tips, step-by-step instructions for campaign creation, bid optimization strategies, and a creative guide to help you get the most out of your advertising efforts.
Step 4: Monitoring and Optimizing
Launching your campaign is just the beginning. To achieve maximum efficiency, it’s crucial to regularly monitor results and make adjustments to your campaign. Let’s go over the key steps you should follow after your campaign goes live.
Request Blacklists and Whitelists: Reach out to your personal manager at ROIAds to obtain tailored blacklists and whitelists for your offer. This step will help you eliminate ineffective traffic sources and focus on the most profitable segments, thereby improving the overall ROI of your campaign.
A/B Testing: Continuous testing of different creatives, formats, and targeting settings is essential for identifying the most effective combinations. Experiment with various messages and images to determine what resonates best with your audience. A/B testing allows you to optimize your campaign for higher engagement and conversion rates.
Leverage Analytics: Keep a close eye on key performance indicators (KPIs) such as CTR (click-through rate), conversion rate, and cost per click. Use these insights to make informed decisions about further optimizations. Your personal manager can also provide valuable insights to help you interpret the data and refine your strategy.
Regularly Rotate Creatives: To prevent your audience from experiencing “ad fatigue,” regularly update your creatives and try different approaches. This will help maintain a high level of engagement and keep your campaigns fresh and interesting for users.
By following these steps, you can effectively leverage push advertising to achieve your business goals, whether it’s increasing sales, attracting new audiences, or boosting brand awareness.
ROIAds Guides: How to Buy Push Ads in Specific Verticals
ROIAds ad network provides advertisers with not only powerful tools for launching campaigns but also comprehensive guides tailored to popular verticals. These step-by-step guides are designed to help you effectively leverage the platform’s capabilities while considering the unique characteristics of different markets.
Are you ready to get started? Explore the potential of the ROIAds advertising network today. The platform offers exclusive push traffic sources, advanced AI-driven bid optimization technologies, and an intuitive campaign setup process. No matter your vertical, our network is equipped to help you reach new heights in launching successful push campaigns.
